cirquedusoleil - Digital and Social Manager

London2d ago

Requirements

• Strong knowledge of digital marketing strategy, social media platforms, media planning, customer acquisition, and performance marketing. • Demonstrated ability to manage multi-market digital campaigns with measurable business outcomes. • Strong analytical mindset with the ability to interpret data and translate insights into actionable recommendations. • Experience developing engaging social-first content strategies. • Experience working with creators, influencers or brand ambassadors. • Excellent copywriting and creative briefing skills. • Experience managing agency relationships and cross-functional projects. • Highly organized with the ability to manage multiple priorities in a fast-paced environment. • Collaborative leadership style with a proactive, solution-oriented mindset. • Passion for innovation and continuous improvement. • Bachelor's degree in Marketing, Communications, Digital Marketing, Business or related field. • 3- 5 years of experience in digital marketing, performance marketing, media strategy, or eCommerce. • Experience managing paid media campaigns across Meta, Google Ads, YouTube, TikTok and programmatic platforms. • Experience with Google Analytics 4, Google Tag Manager, Looker Studio (or similar reporting platforms). • Knowledge of CRM and marketing automation platforms. • Experience working with digital media agencies. • Strong understanding of attribution models, audience segmentation, and digital measurement. • Advanced knowledge of Microsoft Office and reporting tools. • Fluency in English (written and spoken). • Experience in live entertainment, ticketing, sports, attractions, or consumer experience brands considered a strong asset. • Cirque du Soleil Entertainment Group is committed to creating and maintaining an accessible and inclusive workplace. Proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origins, religion, sex, sexual orientation and any other characteristic. Neutral and inclusive writing is now preferred for all new job postings.

Responsibilities

• The Digital and Social Manager plays a critical role in achieving the business objectives of Cirque du Soleil's Marketing team by leading the digital marketing, social media, and content strategy across multiple markets and productions. This role is responsible for driving audience growth, brand engagement, and ticket sales by delivering integrated digital campaigns, compelling social content, and high-performing paid media initiatives throughout the customer journey—from awareness to conversion. • Lead the development and execution of integrated digital marketing strategies across multiple international markets. • Plan, launch, optimize and report on paid media campaigns across Google, Meta, TikTok, YouTube, Display, Programmatic and emerging platforms. • Collaborate with media agencies to develop media strategies that maximize awareness, engagement, ticket sales and return on investment. • Continuously optimize campaigns through audience segmentation, creative testing, bid strategies and budget allocation. • Monitor campaign performance using KPIs including ROAS, CPA, CTR, conversion rate, revenue and customer acquisition. • Analyze campaign and customer data to identify optimization opportunities and provide strategic recommendations. • Develop dashboards and executive performance reports. • Develop and execute social media strategies across Instagram, TikTok, Facebook, YouTube, LinkedIn and emerging platforms. • Build and manage social content calendars aligned with marketing campaigns, premieres, partnerships and seasonal initiatives. • Plan, brief and coordinate the production of engaging social-first content including Reels, TikTok videos, Stories, behind-the-scenes content, interviews and promotional assets. • Ensure all content reflects Cirque du Soleil's brand voice while adapting messaging and creative for each platform. • Identify content opportunities around performances, artists, partnerships and live events. • Work closely with Creative Services to develop platform-specific creative assets that maximize engagement and performance. • Monitor social media trends, platform updates and cultural moments to identify timely content opportunities. • Manage publishing schedules and coordinate with local market teams to ensure consistency across regions. • Creator & Influencer Marketing • Support influencer and creator marketing campaigns from planning through execution. • Identify creators and ambassadors aligned with brand objectives. • Coordinate creator briefs, content approvals and campaign deliverables. • Measure influencer campaign performance and recommend optimizations.