Power Digital - Paid Social Senior Media Manager, Healthcare
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Requirements
• 4-5+ years of experience, primarily in Paid Social • Ideal candidates also have experience in multiple paid social channels, paid search, or programmatic • Required platform expertise: Meta Ads with LinkedIn, TikTok, or Reddit ads preferred • Suggested additional platform familiarity: Google Ads, Bing, a DSP platform • Experience managing paid media budget ranges above 100k per month • Experience driving paid media strategy and testing • Confident ability to communicate with and convince clients • Great at reporting and insights, and great at identifying and optimizing towards client business goals • Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results • Excellent communication, problem solving and interpersonal skills • Proficient in Microsoft Office Suite and Google Workspace • Ability to interface both with internal team members and clients • Ability to multitask and prioritize tasks effectively • Key Performance Indicators (KPIs) • Pace within 98% of budget goal • Reaching conversion goals within 95% of target • 100% of deliverables / tasks completed on time (by specified due date) or proactively communicate if delayed • Managing a full workload indicated by $30K revenue/employee • Most Important Things (MITs) • Excellence in channel production and account performance • Excellence in internal and external reporting • Strong communication
Responsibilities
• Successful end-to-end management of designated paid media accounts • Meet pacing and KPI requirements for held accounts • Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements. • Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts • Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings • Function as primary point of contact internally and externally for all ‘owned’ accounts. • Responsible for pacing and performance of accounts • Responsible for generating reporting, writing insights, and communicating performance insights with the client for designated accounts • Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions • Contribute strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives) • Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.) • Responsible for continual testing, verification, and improvement of full-funnel structures
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