easygenerator - Head of Demand Generation
Requirements
• 5+ years in B2B SaaS digital growth; 2+ years team leadership. • Proven pipeline growth and €2M+ budget ownership. • Strong expertise in paid, CRO, and SEO/GEO. • Editorial judgment, digital design understanding, and enterprise sales awareness. • Analytical and commercially driven. • Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context. • International SaaS exposure. • Close collaboration with PMM and Commercial teams.
Responsibilities
• Demand Engine & Pipeline • Own paid, organic, website, and conversion channels. • Translate growth targets into clear priorities and roadmaps. • Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. • Website & Conversion • Lead website structure, messaging, UX, landing pages, and CRO. • Partner with PMM to ensure clear, differentiated positioning. • Maintain clarity, credibility, and performance across touchpoints. • Paid & Organic Growth • Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. • Optimize for pipeline and revenue impact with strong attribution visibility. • Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. • Content & Design • Lead revenue-focused content aligned to buyer journey and enterprise sales. • Ensure digital design supports differentiation, clarity, and conversion. • Revenue & Analytics • Own marketing-sourced pipeline targets and key revenue KPIs. • Build quarterly growth plans and improve funnel bottlenecks. • TEAM LEADERSHIP • Lead paid, content, web, and design teams. • Establish scalable processes and experimentation frameworks. • Partner closely with PMM, Revenue, and Leadership.
Benefits
• This role ensures Easygenerator’s demand engine drives authority, supports enterprise sales, and delivers scalable, measurable pipeline growth.
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