headway - Digital Marketing Channel Manager, Social & Premium Video
Responsibilities
• Own paid social (Meta) end to end: strategy, budget, buying, optimization, and scaling to efficient CAC • Launch and scale premium video (OLV and CTV), from test design through scaled, measurable programs • Lead creative strategy and testing with our internal Creative team, external agencies, and Product Marketing: shape concepts, write sharp briefs, and know what great looks like • Build AI and agent workflows that automate and speed up channel work: creative variation, campaign builds, QA and pacing, reporting, and insights • Design incrementality tests (holdouts, geo tests) and turn results into clear budget and creative decisions • Share learnings and AI playbooks that raise the bar across Patient Growth • You’d be a great fit if… • You have 8+ years of paid social experience at scale, with clear, measurable results, plus hands-on OLV/CTV experience • You want to be an IC: you love being in the accounts and building, and you do not need a team under you to have big impact • You are AI-native, with concrete examples of AI processes or agents you have built yourself or with help, that changed how work gets done • You have great taste: you are a creative thinker who brings a performance-first mindset while protecting the brand • You are rigorous with data and measurement, and comfortable with incrementality, attribution, and MMM trade-offs • Nice to have: healthcare or regulated-category advertising experience
Benefits
• Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!, Carrot Fertility reimbursement, and paid parental, medical and caregiver leave. • We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview. • Headway participates in E-Verify. To learn more, click here. https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf • A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com http://findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.
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