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cogent-security - Sr. Product Marketing Manager

Remote - USA2d ago

Remote Senior NA Cybersecurity Product Marketing Manager Product Marketing B2B Documentation Assembly Objection Handling Sales Enablement

Requirements

• 4-7+ years in B2B product marketing with cybersecurity domain expertise • Excellent writing. Clear, specific, and credible to security practitioners. • Strong verbal communication. You present well to sales, product, and customers. • High output and initiative. Fast, responsive, self-directed. • A high bar for your own work. Good isn't good enough. • Experience in vulnerability management, exposure management, ASM/CAASM, AppSec/CloudSec adjacencies. • Hands-on competitive intel experience: sourcing products, documentation, and demos. • Experience supporting technical evaluations/POCs and security review processes.

Responsibilities

• Messaging & Content • Develop and refine positioning for new products and capabilities within Cogent's core narrative. • Sharpen and tailor the Cogent story for specific audiences, such as partners, media, and more • Write product pages, solution pages, datasheets, blog posts, and whitepapers that security practitioners actually read. • Launch Execution • Drive tier 1 launches end to end: internal readiness, stakeholder alignment, release messaging, web updates, and enablement. • Bring tier 2 and 3 capabilities to market on a regular cadence to show momentum. • Competitive Intelligence • Run the competitive program day to day: track vendors, source product insights, documentation, and demos, and keep battlecards current and field-ready. • Ensure that sales is armed with the latest market understanding and knows how to apply it • Turn win/loss patterns into objection handling and sales plays. • Sales Enablement • Build and maintain solution briefs, one-pagers, and demo storyline inputs. • Work with sales to understand friction points and figure out ways to solve those • Support POCs and technical evaluations with guides, operationalization docs, and ROI/value frameworks. • AI-Native Execution • Use AI to accelerate drafts, variants, and repurposing while holding the bar on accuracy and quality.

Benefits

• Cogent is redefining how AI can proactively defend organizations against evolving threats. Our mission is to empower security teams with cutting-edge AI agents and clear, actionable insights. You’ll join a world-class GTM team where your work directly impacts the safety of some of the world’s most sophisticated organizations.