Sony Music Global - Director of Marketing and Communications - RG Live
Requirements
• You are already in a senior Marcoms leadership position in the entertainment or live industry. • You have a proven track record in live events, entertainment, music, sport, festivals, ticketing, or consumer brands. • Demonstrable success driving revenue growth through integrated marketing campaigns. • Strong expertise in digital performance marketing, CRM, customer analytics, and audience development. • Experience leading and developing high-performing marketing teams. • Experience delivering measurable results. • Knowledge of sponsorship and partnership marketing. • Understanding of ticketing platforms and revenue management. • Experience within music, live entertainment or experiential sectors. • What we give you: • What we give you: • You join a vibrant global community with the opportunity to channel your passion every day • A modern office environment designed for you, empowering you to bring your best • Investment in your professional growth and development enabling you to thrive in our vibrant community • The space to accelerate progress, positively disrupt and create what happens next • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives • We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks.
Responsibilities
• Strategic Leadership • Develop and deliver the company's marketing vision and long-term growth strategy. • Oversee integrated marketing plans across all live events, tours, festivals, experiences, and venue-based properties. • Establish brand positioning and audience growth strategies across multiple markets. • Lead annual marketing planning, budgeting, forecasting, and performance measurement. • Revenue & Ticket Sales • Drive ticket sales and revenue targets across all events. • Develop customer acquisition, retention, and re-engagement strategies. • Optimise marketing spend and ROI through data-driven decision making. • Collaborate with ticketing partners to maximise sales through pricing and promotional strategies. • Digital Marketing & CRM • Oversee digital marketing, including paid media, search, social, display, video, influencer, and programmatic campaigns. • Lead CRM strategy, customer lifecycle marketing, and audience segmentation. • Grow and monetise first-party data assets. • Ensure effective use of digital marketing, CRM and audience data tools. • Oversee external agency relationships. • Brand & Content • Brand & Content • Define and protect the company's brand identity and positioning. • Lead content strategy across social media, owned channels, video, creative production, and fan communications. • Develop compelling campaigns that enhance audience engagement and drive conversion. • Ensure consistency of messaging across all consumer touchpoints. • Partners with the Live Teams on external brand and partner pitches, contributing marketing insight, creative thinking, and strategic direction throughout the pitch, brainstorming and planning process. • Audience Insights & Analytics • Champion a data-led culture across the organisation. • Utilise customer insights, market research, and audience data to inform strategy. • Establish KPIs and reporting frameworks for all marketing activity. • Regularly evaluate campaign effectiveness and identify opportunities for improvement. • Ensure RG Live has the required tools, data and reporting capabilities to support audience growth, customer engagement and ticket sales. • Sponsorship & Commercial Partnerships • Support commercial teams in developing marketing-led sponsorship opportunities. • Provide audience and brand insight to strengthen sponsorship proposals and maximise partnership value. • Collaborate with sponsors to create impactful integrated activations. • Communications & PR • Communications & PR • Oversee corporate communications, publicity, media relations, and reputation management. • Lead crisis communications planning and execution where required. • Act as a senior ambassador for the company with media, partners, and stakeholders. • Leadership & Team Development • Lead, manage and inspire the RG Live marketing team. • Develop talent, succession plans, and future leadership capability. • Foster collaboration across marketing, event, experiences and finance teams. • Establish best practices and marketing excellence across the business. • Serve as a member of the RG Live executive board team.
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