Sony Music Global - Marketing Manager, Domestic Repertoire
Requirements
• Strong leadership skills, experience in leading cross-functional teams • Strong organization and prioritization skills, capable of developing tasks & team while keeping to a project timeline • Excellent communication skills, using persuasion, empathy and trust to deliver on goals • Able to manage multiple busy projects effectively • Creative, self-starter with exceptional follow-up skills • Proactive and positive approach, remains calm under pressure • Active problem solver • Able to deal with confidential information sensitively • Excellent attention to detail • Experience of working within / taking responsibility for budgets • Previous proven experience of working across multiple teams and with numerous stakeholders (internal and external) • What we give you: • What we give you: • You join a vibrant global community with the opportunity to channel your passion every day • A modern office environment designed for you, empowering you to bring your best • Investment in your professional growth and development enabling you to thrive in our vibrant community • The space to accelerate progress, positively disrupt and create what happens next • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Responsibilities
• Creative & Strategic • Define artist positioning and develop audience-led marketing strategies that align with the artist's vision, cultural relevance and commercial objectives. • Develop innovative campaign concepts that strengthen artist identity, deepen fan engagement and differentiate releases in the market. • Lead the creative development of local marketing assets—including artist imagery, artwork, advertising creative and video content—to ensure a consistent and compelling brand across all touchpoints. • Campaign Management • Lead end-to-end marketing campaigns across assigned releases, owning strategy, planning, execution, optimization and post-campaign evaluation. • Develop integrated marketing plans across digital, social, content, media, partnerships and promotional channels to grow audiences, maximize engagement and deliver commercial outcomes. • Identify and execute new promotional, content and partnership opportunities that expand artist reach and fan acquisition. • Partner closely with artists and cross-functional stakeholders to align campaign priorities and ensure timely delivery of all marketing initiatives within agreed timelines and budgets. • Performance & Project Leadership • Lead the team with clear direction, planning and accountability; set campaign standards (brief quality, approvals, asset readiness, measurement approach) and keep the team aligned through structured check-ins and progress tracking. • Leverage consumer insights, audience behaviour, streaming trends and campaign performance data to optimize marketing activity and inform future strategies. • Conduct post-campaign reviews, capturing key learnings and recommendations to continuously improve marketing effectiveness. • Commercial & Financial Management • Manage campaign budgets, ensuring marketing investment is allocated effectively and campaigns are delivered within approved financial parameters. • Evaluate campaign performance against strategic and commercial objectives, identifying opportunities to improve return on investment and drive sustainable artist growth.
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