xapien - Digital Marketing Manager
Requirements
• 5+ years of digital marketing experience in B2B SaaS. • Strong understanding of ABM principles and how they apply in B2B SaaS. • Experience working closely with sales and SDR functions to convert marketing engagement into qualified pipeline. • Clear communicator with strong attention to detail and an optimisation mindset. • Expert in LinkedIn Campaign Manager and Google Ads. • Strong tagging, tracking and UTM discipline. • Google Tag Manager, including Consent Mode. • HubSpot reporting, dashboards, attribution, data hygiene. • Strong analytical skills and comfort owning the measurement framework. • Confident presenting to senior stakeholders. • Proven use of AI and automation in day-to-day marketing work. • Conversion rate optimisation and journey mapping. • CMS experience (preferably WordPress). • SEO and keyword strategy. • Experience identifying and scaling new acquisition channels. • Paid media: LinkedIn Campaign Manager, Google Ads • Tracking and analytics: Google Tag Manager (with Consent Mode), Google Analytics 4 • CRM and marketing automation: HubSpot • Website: WordPress, HotJarr • Here’s our promise to you: • We are going to work with you - to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do you your best work. • We succeed together- you will own a meaningful part of the business through our employee shares & equity programme. • Private health insurance to keep you in tip-top condition. • Life Insurance – let's hope nobody ever needs this! • Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it. • Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outside of work. • Most importantly of all, we will work with you, to help you realise your fullest potential, always.
Responsibilities
• Execute paid media end to end across LinkedIn Campaign Manager and Google Ads, covering ABM strategy, setup, audience and creative structure, and daily optimisation. • Own the digital marketing budget across paid channels. Set quarterly allocation across LinkedIn and Google, manage pacing and reallocation in-flight, and report on spend efficiency to senior leadership. • Own paid asset production across three verticals (Corporates, Financial Services, Legal), translating content team output into channel-ready creative and copy, and iterating based on performance data. • Measurement, attribution and reporting • Cross-channel performance reporting across paid, organic, website and landing pages. • Includes website analytics and conversion rate analysis. • Flag accounts and individuals showing buying intent (campaign engagement, site behaviour, event attendance, content consumption) to the marketing, SDR, sales, and customer success teams. • UTM governance, conversion tracking, Google Tag Manager including Consent Mode, and clean attribution from click through to pipeline. Drive measurement maturity toward influenced-pipeline thinking. • Internal alignment • Run a recurring revenue marketing sync with sales teams to review intent signals and account prioritisation, and use conversion-to-meeting and conversion-to-opportunity data to refine targeting and scoring. • Report to senior leadership on pipeline sourced and influenced, cost per qualified opportunity, ROI, and the strategic context behind the numbers (channel mix decisions, what's working, what isn't). • Own how marketing leads and accounts are routed to the sales teams, in partnership with sales leadership, with opportunities to develop qualification and scoring criteria. • CRM and marketing automation • Own the integration between paid ad accounts (LinkedIn, Google) and HubSpot so that ad spend, lead capture and attribution data flow cleanly into the CRM. • Manage HubSpot forms and notifications. • In HubSpot, manage the custom report builder, dashboards, attribution modelling, data hygiene, and harder edge cases such as event and contact-level attendance reporting where events rarely create new contacts cleanly.
Benefits
• This isn’t just another job role; it’s an opportunity to shape the future of the due diligence industry with a market-leading product trusted by global organisations. Whether you’re in marketing, communications, sales, or finance, you’ll play a critical role in driving growth, building credibility, and defining how we connect our product to a rapidly evolving market. • We’re scaling fast with more customers, more releases, and bigger regulatory and market challenges. Expectations are rising, due diligence now means real-time insight, delivered efficiently and with impact. You won’t just be executing campaigns, closing deals, or managing numbers, you’ll be influencing strategy, optimising processes, and helping position a brand that’s setting the new standard for trust and transparency. • For people who love learning, innovating, and making an impact that matters now is the moment to be a part of Xapien.
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