LaunchDarkly - Senior EMEA Marketing Manager
Requirements
• 8+ years’ experience in similar marketing role with a focus on events and field campaigns for B2B SaaS • Track record owning a full event calendar end-to-end: strategy, budget, execution, and post-event reporting, with close interaction and exchange with sales • Direct experience negotiating sponsorships and managing multiple vendors and stakeholders simultaneously • Hands-on experience with a CRM (Salesforce or similar), a marketing automation platform (Marketo, HubSpot, or similar), and event management tools (Splash, Bizzabo, Cvent, or similar) • Experience supporting or executing regional campaigns alongside field and events is a plus (digital, regional, localisation, ABM-style programs) • Experience working across or with different European markets, e.g. DACH or Central EU, an additional language is a plus. • Cultural awareness and sensitivity operating across EMEA markets • Confident communicator with a positive, can-do attitude, comfortable guiding internal stakeholders and operating independently. • Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. • The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by: • Improving the velocity and stability of software releases, without the fear of end customer outages • Delivering targeted experiences by easily personalizing features to customer cohorts • Maximizing the business impact of every feature through the ability to experiment and optimize • Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types • Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability
Responsibilities
• Own the EMEA field calendar end-to-end — from tactics and planning through execution and post-event follow-through, across owned events, third-party conferences, sponsorships, executive roundtables, and partner co-marketing events etc. • Own the EMEA field calendar end-to-end • Lead regional sponsorship approach and vendor management — negotiate sponsorship packages and deliverables, coordinate on assets and work with agencies, partners and vendors. • Lead regional sponsorship approach and vendor management • Design differentiated, memorable experiences — go beyond the standard execution model to create formats that genuinely engage audiences and build awareness around the brand. • Design differentiated, memorable experiences • Partner closely with EMEA Sales — work hand-in-hand with Sales and SDR teams on field activities, on-site engagement, and structured post-event follow-up. Act as a confident, credible voice with internal stakeholders to represent Marketing. • Partner closely with EMEA Sales • Own reporting and ROI — track leads, pipeline capture, and spend against your Marketing activities and campaigns, and report results back to leadership. • Own reporting and ROI • Operate independently — take action and define approach, budget requests, format, and vendors in line with Sales needs and international Marketing strategy . • Operate independently • Contribute to other regional marketing campaigns — digital or ABM-style programs, expanding scope over time. • Contribute to other regional marketing campaigns
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