bazaarvoice - Marketing Manager, UKI (Regional Growth)
Requirements
• Full authorisation to work in the UK without restriction.
Responsibilities
• Own the UKI marketing strategy and regional plan, aligning activity to business priorities, pipeline goals, and revenue outcomes. • Partner closely with sales leadership to translate commercial targets into a clear marketing approach across target segments, accounts, and customer opportunities. • Drive close collaboration across sales, marketing, SDR, and customer success to ensure joined-up execution across the full buyer and customer journey. • Own marketing’s contribution to pipeline and revenue in the region, with accountability for performance, ROI, and continuous optimisation. • Build and execute integrated campaigns across the full funnel, spanning awareness, demand creation, pipeline acceleration, customer retention, and expansion. • Lead the UKI channel mix across digital, content, events, paid, lifecycle, and account-based activity as appropriate. • Localise global campaigns for UKI market needs and create region-specific programmes where local opportunity or market conditions require it. • Use data, insight, and market context to assess performance, identify opportunities, and recommend where to invest for the greatest commercial impact. • Work cross-functionally with global marketing and EMEA stakeholders to ensure UKI priorities are represented in broader planning and execution. • Maintain a strong understanding of the UKI market, customer needs, competitive dynamics, and sales challenges to inform marketing strategy and decision-making. • ## Candidate profile: • 5-8+ years’ experience in B2B marketing, with strong experience in regional marketing, demand generation, or integrated marketing roles within SaaS or high-growth technology businesses. • Proven experience building and executing marketing plans that drive pipeline, revenue contribution, and measurable business outcomes. • Strong commercial mindset, with the ability to align marketing strategy tightly to sales priorities and business growth goals. • Experience working closely with sales teams and cross-functional revenue teams in a highly collaborative environment. • Confident owning both acquisition and retention marketing activity, with a clear understanding of the full buyer and customer lifecycle. • Able to operate across multiple channels and programme types, with sound judgement on how to build the right mix for market needs and commercial return. • Comfortable using data to shape strategy, optimise performance, and communicate impact to senior stakeholders. • Hands-on experience with core marketing and revenue technology, such as Marketo, Salesforce, and reporting platforms. • Strong knowledge of the UKI market; familiarity with Nordic markets would be useful but does not need to define the role unless you want it to. • High ownership mentality, strong pace, and willingness to get into the detail when needed.
Benefits
• Customer is key • We see our own success through our customers’ outcomes. • We approach every situation with a customer first mindset. • Transparency & Integrity Builds Trust • We believe in the power of authentic feedback because it’s in our DNA. • We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance. • Passionate Pursuit of Performance • Our energy is contagious, because we hire for passion, drive & curiosity. • We love what we do, and because we’re laser focused on our mission. • Innovation over Imitation • We seek to innovate as we are not content with the status quo. • We embrace agility and experimentation as an advantage. • Stronger Together • We bring our whole selves to the mission and find value in diverse perspectives. • We champion what’s best for Bazaarvoice before individuals or teams. • As a stronger company we build a stronger community. • Want to see our culture in action? Explore our global Linkedin Life Page, Life at Bazaarvoiceto see the bigger picture, or visit our EMEA Life Page to meet our regional teams and see what life is like in our local offices. • Commitment to diversity and inclusion • Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers. • Please note: Candidates who are successful will be required to undergo a Basic level DBS (Disclosure and Barring Service) background check.
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