deepl - Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover)

• 5–7+ years in B2B marketing, with hands-on experience running and optimising account-based marketing campaigns, ideally in enterprise or B2B SaaS. • Strong hands-on experience with paid/programmatic channels, including campaign setup, targeting, budget optimisation and performance reporting. • A track record of working closely with Field and SDR teams, with the credibility and communication skills to be seen as a true partner rather than "marketing on the side." • Experience building playbooks or frameworks that other marketers (regional or otherwise) can pick up and run with, scaling your impact through others as well as your own campaigns. • Comfort defining KPIs, working in CRM and reporting tools, and using data to justify creative, targeting and budget decisions at the account level. • Ability to push for stronger creative and campaign concepts while always tying that creativity back to account engagement, pipeline or revenue. • Strong project management skills, with the ability to run multiple concurrent account campaigns independently and prioritise effectively without heavy oversight. • Excellent communication skills, able to align stakeholders across Field, Marketing, regional teams and leadership, and to represent campaign performance in reporting. • A builder's mindset, comfortable operating without a large team beneath you — this is a role for someone who wants to own outcomes directly, not just direct others.