cursor - Integrated Campaigns, EMEA

• Concept, develop, and run integrated campaigns end to end. • Lead the strategy and audience selection through launch, optimization, and reporting. • Design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales. • Translate company priorities into focused campaign plans with clear goals, messaging, milestones, owners, and success metrics. • Identify the highest-leverage assets needed to support campaign performance, including messaging frameworks, email nurtures, landing page copy, field activation ideas, customer story packaging, and sales-facing materials. • Bring multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams. • Strengthen cross-functional alignment, unifying all parts of the business around top go-to-market priorities. • Develop trusted relationships and facilitate integrated collaboration across product marketing, field marketing, performance marketing, growth marketing, strategic events, and design. • Work with creative partners to brief campaigns clearly and carry the message through across formats, channels, and moments in market. • Align closely with sales stakeholders to identify top priorities, build programs for strategic accounts, and ensure campaign initiatives are closely tied to revenue impact. • Establish measurement frameworks, KPIs, and scaleable processes. • Own campaign performance by measuring, analyzing, and reporting on the impact of campaign on pipeline, revenue, target account penetration, and the demand funnel. Share learnings regularly to improve overall campaign efficacy. • Work closely with operations and analytics partners to define the right KPIs, shape useful dashboards and reporting, and surface actionable account or campaign insights to the business. • Help establish repeatable campaign systems, workflows, and handoffs that let the function scale without becoming fragmented • Adapt campaigns for Cursor’s most strategic accounts and business priorities. • Build campaigns for enterprise and strategic audiences, including vertical, segment, buying-group, or use-case-specific motions. Translate vertical-specific messaging and proof points into campaign activations that make Cursor feel relevant to the priorities of different enterprise audiences. • Build 1:few ABM motions & ABM-at-scale programs for priority accounts or segments, in partnership with sales and field teams. • YOU MAY BE A FIT IF • You’ve built integrated B2B campaigns across multiple channels and know how to connect content, email, digital, field, and sales motions into cohesive, high-impact motions. • You know how to turn a campaign idea into a real operating plan — from narrative and audience strategy through asset development, launch, field enablement, lead follow-up, and reporting. • You can take complex, ambiguous problems and bring structure, clarity, and a clear recommendation. • You’re comfortable being both strategic and hands-on — you can set direction, write a brief, shape the content, and help get the work shipped. • You have strong instincts for what makes a campaign cohesive across content, creative, distribution, and follow-up. • You’re comfortable working across both global strategy and regional execution, and can adapt campaigns thoughtfully for different markets without losing the core narrative. • You have strong instincts for what makes enterprise campaigns resonate with senior technical and business buyers. • You thrive in creative, fast-paced environments where original thinking and bias to action are celebrated. • You can shift between air cover demand generation and more targeted programs for strategic accounts, named accounts, and priority verticals. • You balance thoughtful dedication to quality with a clear focus on impact and ability to execute with sharp, decisive speed.