pragmatike - ASO Specialist (Remote EMEA)
Requirements
• Type: Full-time (Contractor) • Proven experience in App Store Optimization or mobile organic acquisition. • Strong understanding of app store ranking factors, keyword research, and metadata optimization. • Experience optimizing mobile app listings and improving organic visibility and downloads. • Familiarity with app store analytics and performance monitoring. • Analytical mindset with the ability to interpret data and identify growth opportunities. • Understanding of conversion rate optimization and experimentation. • Ability to work cross-functionally with marketing, product, and design teams. • Comfortable taking ownership of projects and executing initiatives independently. • Excellent written English. • Experience with both Apple App Store and Google Play. • Familiarity with ASO tools such as AppTweak, Sensor Tower, or MobileAction. • Experience working with subscription-based mobile applications. • Knowledge of app localization and international ASO strategies. • Experience with app store listing experiments and creative optimization. • Background in consumer technology, AI, or mobile applications.
Responsibilities
• Develop and execute ASO strategies to improve app visibility and organic downloads. • Conduct keyword research and identify opportunities to improve app store rankings. • Optimize app titles, descriptions, subtitles, keywords, and other store metadata. • Analyze competitor positioning, keyword strategies, and market trends. • Monitor app store performance, keyword rankings, conversion rates, and organic acquisition metrics. • Plan and execute experiments to improve app store listing performance. • Collaborate with design and marketing teams on screenshots, preview videos, and other store listing assets. • Identify opportunities to improve app store conversion and user acquisition across different markets. • Monitor ASO trends, platform updates, and industry best practices. • Prepare performance reports and translate insights into actionable optimization strategies.
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