Pair Eyewear, Inc. - Paid Search/SEO Manager
Requirements
• You're a full-stack search expert who owns both paid and organic with confidence • You're analytical and can making decisions from data and translating performance into clear, actionable insights • You're a strong cross-functional collaborator, comfortable working with other teams to get things done • You're a strong executioner, excited to develop scalable processes and systems as the channel grows • You move fast and prioritize well, balancing long-term strategy with the day-to-day demands of a high-growth DTC environment • 6+ years of hands-on experience in paid search and SEO, ideally within DTC or e-commerce • Deep fluency in Google Ads, Google Merchant Center, and Microsoft Ads — you can build and QA campaigns yourself with expertise within Google Ads Editor • Experience managing $3M+ in annual search spend with demonstrable efficiency gains • Strong understanding of incrementality, attribution, and how paid and organic search fit into a broader media mix • Comfortable assessing and analyzing data within Looker • Experience with subscription or membership products • Background managing search for licensed partnerships or co-branded collaborations • Familiarity with weekly or high-cadence product drop environments • Experience with both brand and performance search strategies • Experience leveraging AI tools to accelerate testing velocity and workflow efficiency • SOME BENEFITS AND PERKS OF WORKING AT PAIR: • Health, vision and dental insurance • Generous vacation policies • Competitive salaries with equity opportunities • Retirement savings plan options • Free eyewear (plus discounts for family and friends) • At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $90,000 - $110,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Responsibilities
• Own strategy, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads (Shopping, Search, Performance Max, YouTube, Demand Gen) • Manage and allocate a multi-million dollar search budget to hit customer acquisition cost targets • Build and maintain a rigorous testing cadence around keywords, bidding strategies, ad copy & landing pages • Own feed management and segmentation opportunities • Stay ahead of platform changes (Demand Gen, SmartAI, PMAX evolution) and bring forward-looking recommendations • Own organic search strategy across technical SEO, on-page optimization, and content • Develop and execute a content strategy targeting high-intent keywords across the eyewear space • Build and manage a link acquisition program to grow domain authority over time • Partner with the data & analytics team to build reporting in Looker and ensure search data (paid + organic) integrates cleanly into our internal views • Collaborate with the creative team to align search messaging & asset evaluation across our campaigns • Coordinate with paid social and affiliate to align channel strategy, share keyword intelligence, and avoid cannibalization
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