hightouch-inc - Forward Deployed Architect

• Establish what the customer is trying to do. Run discovery with marketing and data teams and get from "we want better targeting" to specific activation use cases. • Profile and understand the data, with agents doing the first pass and you deciding what it actually means, so you can architect a solution that closes data gaps at the customer and lands them with a working Hightouch configuration • Create target-state schemas and identity matching rules that make a customer’s data activation-ready • Deeply understand how the customer targets and at what grain — e.g., person, household, device — and design identity matching rules to support it • Direct the build. Put agents to work profiling the warehouse, proposing models and generating transformations. Review everything they produce, rewrite what they get wrong, and own the models and their performance regardless of who or what typed them. • Define the number that proves it worked, agree it with the customer before the build starts, compute it, and defend it to senior leaders • Hand off the day-to-day but stay the architect. You remain the named person they and their account manager come back to when the data model changes, new sources land, or their identity graph needs rework. You produce reference architectures the next engagement can reuse • Build the context our agents run on. The semantic layer, metric definitions and business logic you encode are what let a marketer at a Fortune 500 ask a question in plain language and get an answer worth acting on. Bad context is worse than no context, and it's yours • Be the eyes and ears for our product teams. You'll see our gaps before anyone else does - bring them back sharp enough to act on