trustyou - Digital Marketing Manager
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Requirements
• 3–5+ years in technical SEO + web marketing — deep, hands-on, demonstrable. Not "I managed an SEO agency." • Direct experience with a WordPress → HubSpot CMS migration (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity. • HubSpot CMS expertise — modules, templates, HubL, theme tokens • Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, internal linking architecture • Understanding of AEO / LLM-search optimization — how Perplexity, ChatGPT, Claude surface answers, and how to structure content for citation • GA4 + Looker for measurement; you can connect SEO performance to funnel and revenue, not just rankings • SEO content sense — can write or strongly edit. You don't need to be a copywriter, but you know good SEO content from bad.
Responsibilities
• Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring • Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines • Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software • Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management • Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system • Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue • Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output • Edit and direct SEO content production, partnering with marketing leadership on editorial calendar • Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets) • Strong English communication, written and verbal • ## Nice-to-haves..... • CRO instincts on landing pages and conversion paths • Familiarity with Looker Studio dashboards in a marketing context • Experience with paid advertising (Google ads, LinkedIn)
Benefits
• Direct partnership with the Head of Marketing — a strategic seat, not a buried execution role • A team deeply invested in AI-augmented marketing workflows — you'll work alongside Claude agents, not against them • Real ownership: this role defines TrustYou's organic visibility for the next three years
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