Grüns - VP, Retention & LTV

Remote - Anywhere - USA *$225k - $250k2mo ago

Remote Vp NA E-commerce VP of Customer Success Klaviyo LTV Reporting Ecommerce

Requirements

• Has operated as a senior leader (VP, Sr. Director, or equivalent) at a high-growth subscription DTC business • Has a quantifiable track record of moving a primary LTV or retention metric at scale • Is deeply fluent in subscription mechanics (SKIO, Recharge, Ordergroove) and hands-on with Klaviyo/Postscript • Has used AI in production — not in experiments — to automate flows, reporting, or personalization • Has managed a team that built or scaled a loyalty/membership program, and knows what good looks like in program design, economics, and benefits

Responsibilities

• Own long-term customer LTV as your core KPI, setting lifecycle and retention strategy to move it • Operationalize personalization and segmentation so the right message reaches the right customer at the right time, by default • Embed AI into flows, reporting, and creative generation to multiply team output without adding headcount • Test and scale new 1:1 channels — Direct Mail, Instagram DM, WhatsApp — beyond email/SMS • Partner closely with Ecommerce, CX, Performance, and Brand as the cross-functional voice of LTV

Benefits

• At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $225,000 - $250,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team. • For every role, we aim to have highly competitive compensation and opportunity for impact and career growth. • Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!