tonal - Talent Brand and Partnership Lead

Remote - Europe *$104k - $135k+ Equity3w ago

Remote Staff EMEA Partnerships Lead Ambassador Prospecting Media Relations Coaching Reporting Brand Strategy

Requirements

• 5–7+ years of experience in talent management, talent marketing, brand partnerships, creator strategy, social strategy, or a related role, ideally in fitness, media, entertainment, or lifestyle. • Experience directly managing or developing creators, coaches, influencers, athletes, instructors, or other on-camera talent, with hands-on responsibility for executing personal brand development, social media strategy, and talent-led marketing plans. • Demonstrated experience managing external talent agencies or representatives through clear briefs, operating cadences, feedback, and accountability. • Strong understanding of creator and talent brand building, brand deals, campaign execution, social platforms, audience development, and performance analytics. • Experience evaluating partnership opportunities and working cross-functionally on negotiation, contracts, usage, exclusivity, approvals, deliverables, and measurement. • Strong commercial judgment and the ability to balance revenue opportunity, brand fit, talent goals, audience trust, and reputational risk. • Established relationships within the creator ecosystem, including social-first videographers, photographers, editors, producers, and other creative partners who can support talent content and brand-building needs. • Excellent communication, coaching, and relationship-building skills, with the ability to balance diplomacy, advocacy, and accountability when working with on-air talent and partners. • Highly organized and detail-oriented, with the ability to prioritize and drive multiple concurrent coach-brand initiatives, campaigns, events, and cross-functional workstreams. • A builder’s mindset and comfort operating in ambiguity, creating clarity, and improving systems as the fitness talent function evolves. • High degree of professional maturity, sound judgment, and ownership; a proactive self-starter who works effectively with autonomy, anticipates needs, and confidently manages communication and expectations with senior leaders, direct reports, coaches, and cross-functional peers. • Willingness to attend occasional events, shoots, and appearances and to travel or work outside standard hours when talent commitments require it. • Passion for fitness, content, and helping coaches build meaningful, durable brands and communities. • Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, [email protected]. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.

Responsibilities

• TALENT AGENCY PARTNERSHIP • Serve as Tonal’s primary day-to-day lead for the external talent agency through the end of its current contract term, establishing a clear operating cadence, priorities, briefs, feedback loops, approvals, performance reporting, and accountability to contracted deliverables. • Ensure agency partners have a deep understanding of each coach’s positioning, audience, goals, availability, and relevant Tonal priorities so they can represent the roster effectively and proactively. • Review the agency opportunity pipeline with talent and internal stakeholders; identify gaps, conflicts, or risks; and hold partners accountable to agreed deliverables and outcomes. • Create clear coordination across the agency, coaches, and internal teams so communication is timely, ownership is understood, and decisions are made at the right level. • Ahead of the July renewal decision, provide a data-informed assessment of the agency partnership, including performance against contracted expectations, demonstrated value and ROI, gaps or risks, and a clear recommendation on renewal, renegotiation, or an alternative path forward. • TALENT BRAND DEVELOPMENT • Serve as a strategic brand advisor to Tonal on-air talent, building trusted relationships and providing guidance on individual positioning, audience growth, external visibility, commercial opportunities, and alignment with Tonal’s broader talent strategy. • Develop, maintain, and execute individual coach brand strategies and growth roadmaps grounded in each coach’s audience, strengths, aspirations, and role within Tonal’s broader talent portfolio; translate those strategies into actionable marketing plans across relevant channels and opportunities. • In coordination with the Director, Performance & Talent, translate member insights, engagement signals, and performance data into actionable development plans for on-air presence, community engagement, and brand growth. • Serve as a trusted advisor to fitness talent on positioning, external opportunities, and brand decisions, balancing individual goals with audience trust and Tonal’s long-term interests. • BRAND PARTNERSHIPS & COMMERCIAL INTEGRATION • Partner with Tonal Brand Partnerships team early in the planning and contract process to identify the right coach(es) for prospective deals, shape authentic concepts, and build talent considerations into pitches, packages, and partner proposals. • Evaluate inbound and outbound opportunities with fitness talent, the agency, Tonal Brand Partnerships, and Legal, considering brand and audience fit, conflicts and exclusivity, scope, timing, economics, usage, reputational risk, and strategic value to Tonal. • Guide coaches through opportunity decisions with clear recommendations and context, ensuring they understand the creative expectations, commercial terms, time commitment, and potential impact on their personal brand. • Lead the talent workstream from contract execution and brief through delivery, coordinating scopes, approvals, timelines, content reviews, appearances, usage requirements, and other deliverables so commitments are fulfilled on time and on brand. • Represent on-air talent needs and creative perspective while helping internal and external partners translate campaign objectives into work that feels credible in each coach’s voice. • Partner with Tonal Brand Partnerships and agency teams on post-campaign reporting, learnings, and case studies to improve future coach integrations and demonstrate as needed rate impact. • EVENTS, SOCIAL & EXTERNAL PRESENCE • Prepare and support on-air talent for key events, appearances, shoots, interviews, and partner activations; on rare occasions, attend priority engagements that require on-site talent support, troubleshooting, or Tonal representation. • Partner with Social, Community, Marketing, and agency strategists to develop and execute tailored social and personal brand marketing strategies for each coach, including platform priorities, audience positioning, content pillars, cadence, voice, channel growth, and opportunities to connect personal storytelling with Tonal moments. • Provide guidance for organic and sponsored social content as needed—from interpreting briefs and developing concepts to reviewing posts and ensuring required approvals and disclosures are complete. • Collaborate with Marketing and PR to integrate fitness talent into campaigns, earned media, cultural moments, and brand storytelling that expand reach and reinforce each talent’s positioning, audience information, credentials, and relevant conflicts. • Identify operational gaps and build scalable workflows for agency management, opportunity review, coach communication, onboarding, approvals, and campaign delivery.

Benefits

• $50 – $65 per hour • Please Note: we have set up limits for applications for this role. The following limits apply to applications for all jobs within this group: • Candidates may not apply more than 3 times in any 60 day span • Candidates may not re-apply to the same role within 120 day(s) if not presented with an offer • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Please list your legal first and last name • or drag and drop here • What is the best number to reach you at?