Reddit - EMEA Insights Specialist
Requirements
• Proven experience working in stakeholder-facing insights, strategy, analytics, or research teams within media owners, agencies, or platform organizations. • Native or fully fluent German and English language proficiency required; French is a plus. • Strong presentation and communication skills, with experience representing insights at high-profile consumer, B2B, and client-facing events. • Deep expertise in mixed-methodology research, including: • Qualitative methods (ethnography, focus groups, moderated and AI-moderated interviews, social listening) • Quantitative methods (survey design, segmentation, brand tracking, statistical analysis) • Strong understanding of the German media and advertising landscape • Ability to engage credibly with senior stakeholders across major German brands and media agencies. • Familiarity with platform analytics, first-party data, and syndicated tools such as GWI, Comscore, Ipsos, and survey research platforms. • Working knowledge of the competitive platform landscape across EMEA. • Strong cultural intuition and curiosity around online behavior, digital communities, and emerging social trends across EMEA markets. • Comfortable navigating cross-functional priorities and collaborating across multiple internal teams.
Responsibilities
• Design hypothesis-driven research frameworks that identify the right business questions before selecting methodologies. • Conduct and synthesize mixed-methods research, including qualitative and quantitative approaches, to uncover cultural and consumer trends. • Strategy & Growth • Strategy & Growth • Help brands understand how to succeed on Reddit through culturally informed audience and platform insights. • Contribute to brand strategy development, positioning work, perception studies, and Jobs-to-be-Done (JTBD) frameworks. • Cultural Intelligence • Surface culturally relevant regional insights that inform marketing, communications, and growth strategies. • Develop a nuanced understanding of online communities, subcultures, and evolving social behaviors across fragmented EMEA markets. • Act as a subject matter expert on Reddit communities, internet culture, and platform behavior within the German and broader EMEA media landscape. • Storytelling & Thought Leadership • Create sharp, provocative, insight-led narratives that challenge conventional thinking and inspire action. • Represent Reddit at industry events, client presentations, keynote sessions, and thought leadership opportunities. • Influence senior stakeholders through concise, commercially relevant storytelling and strategic recommendations.
Benefits
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support • Family Planning Support • Gender-Affirming Care • Mental Health & Coaching Benefits • 100% employer-funded retirement savings plan • Flexible Vacation & Paid Volunteer Time Off • Generous Paid Parental Leave • In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. • During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
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