colibrigroup - Colibri Group - Senior Director, Growth & Customer Lifecycle
Requirements
• 12–15+ years in growth, general management, or operations leadership within a high-volume, funnel-driven consumer or prosumer business. • Experience owning a business line, P&L, or meaningful commercial outcomes such as revenue, contribution, growth, conversion, or unit economics. • Deep understanding of B2C customer acquisition, including paid and organic channels, conversion optimization, lifecycle marketing, and customer journey performance • Comfort operating in a highly accountable, data-driven environment where performance is measured against clear outcomes • Experience owning or materially shaping the customer or product experience after acquisition, with demonstrated improvement in engagement, retention, completion, or another measurable customer outcome Preferred: experience with regulated/accredited or state-approved curriculum and multi-state compliance.• Strong strategic judgment with the ability to move between high-level business strategy and hands-on performance management • · Experience in EdTech, professional education, test preparation, credentialing, certification, or training • · Experience working in a private equity-backed or high-accountability environment • · Exposure to regulated, accredited, or state-approved education programs • · Experience leveraging AI and automation to improve marketing, product development, or customer experience • · Experience in the real estate, licensing, or professional credentialing industries
Responsibilities
• Own the strategy for acquiring and converting new customers across paid, organic, content, lifecycle, partnership, and referral channels. Continuously improve funnel efficiency, CAC, conversion, and contribution. • Improve the experience from enrollment through course completion, exam preparation, and first-attempt pass rate. Partner closely with Product and Operations to identify the changes that will have the greatest impact on learner outcomes. • Own revenue, contribution, customer acquisition economics, completion, and licensure outcomes across the segment. Establish clear targets and operating metrics and use them to prioritize investment and resources. • Direct the priorities of dedicated Marketing, Product, Sales, and operational resources supporting the business. While these teams sit within functional organizations, this role sets the business priorities they execute against. • Standardize the acquisition-to-licensure motion across brands and markets while preserving the flexibility needed to respond to local differences. • Partner with the post-licensing business to create a seamless transition into continuing education, membership, and professional development, increasing engagement and customer lifetime value. • Identify practical opportunities to use AI, automation, personalization, and data to improve acquisition, conversion, engagement, learner outcomes, and operating efficiency. • Lead a regular business-review cadence focused on funnel health, revenue, contribution, customer outcomes, and roadmap priorities. Maintain the regulatory and compliance standards required within professional education
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