Gametime United - Data Scientist - Marketing Analytics (Mobile)
Requirements
• Mobile Marketing Expertise: Deep understanding of Mobile Measurement Partners (MMPs), SKAdNetwork, and the optimization algorithms of paid social platforms (Meta, TikTok). • Programming and Tooling: Proficient in Python/R and SQL for data analysis, predictive modeling, and optimization workflows. • Statistical Analysis: Strong foundation in statistics, with experience in experimentation and incrementality measurement. • Business Intelligence: Experience working with business intelligence data visualization software, such as Tableau or Sigma. • Collaboration: Ability to work cross-functionally with teams in marketing, supply, finance, product, and fan happiness to achieve business goals. • Communication: Clear and concise communication skills to present technical insights (like attribution nuances) to stakeholders, ensuring alignment on strategy. • Problem-Solving and Decision-Making • Critical Thinking: Demonstrates strong critical thinking and decision-making abilities, especially under pressure. • Proactive: Proactive in identifying challenges—such as signal loss or creative fatigue—and implementing solutions. Embodies a proactive and “Always be Curious” mindset. • Education: Bachelor’s degree in Data Science, Mathematics, Statistics, Computer Science, or related field. • Experience: 5+ years of experience in marketing analytics or growth data science. • Mobile-First Expertise: Prior experience in a mobile-first company with a deep understanding of SKAdNetwork (SKAN 4) and other privacy-compliant mobile measurement solutions is required. • Tools: Expertise with SQL, Python/R, and Mobile Measurement Partners (Adjust, AppsFlyer, etc.). • Experience with Paid Social (Meta/TikTok) in a dynamic, high-growth marketplace environment. • Experience with Marketing Mix Modeling (MMM) or Incrementality testing. • Experience in ticketing or live events is a strong plus. • Performance Metrics • Efficiency Improvement: Improve blended CPI (Cost Per Install) across all channels by 10% at target spend within the first year. • User Quality Growth: Improve the Lifetime Value (LTV) of the new user install base by 10% within the first year. • At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget. • Performance Metrics
Responsibilities
• Mobile Measurement: Own the technical frameworks for tracking marketing effectiveness in a privacy-first world. You will configure and optimize SKAdNetwork conversion value schemas to extract maximum signal from iOS campaigns, bridging the gap between platform data and internal truth. • Reporting & Visualization: Own the end-to-end design and maintenance of marketing analytics dashboards in our BI tools (Sigma/Tableau). You will serve as the single source of truth for reporting, ensuring stakeholders have accurate, real-time visibility into performance. • Campaign and Creative Performance: Conduct granular analysis on campaigns and creative performance, specifically monitoring Install Per Mille (IPM) and Cost Per Mille (CPM). You will provide data-driven recommendations to optimize the marketing spend portfolio across many leagues, performances, and creative types. • Cohort Analytics: Deeply analyze mobile user cohorts to understand retention and monetization behaviors. You will identify efficiency trends across specific leagues, teams, and performers, guiding budget allocation to capitalize on high-intent users. • Financial Modeling & Incrementality: Collaborate with marketing and finance team members to understand channel incrementality (lift) through measurement and experimentation, and inform financial scenario planning and target setting. • Competitive Advantage: Stay informed on the evolving mobile privacy landscape (Apple ATT) to help maintain data science as a competitive advantage for the company. • Key Competencies • Key Competencies
Benefits
• $169,272—$199,143 USD
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