Tripadvisor - International Growth – CRM, Loyalty & Incentives Manager
Requirements
• Cross-Cultural Literacy: Proven experience managing CRM and/or incentives in at least two distinct global regions (e.g., EMEA, APAC, LATAM). • Cross-Cultural Literacy: • Incentive Psychology: Deep understanding of behavioral economics and how it varies by culture. • Incentive Psychology: • AI Proficiency: Ability to use AI for insight generation, prototyping new ideas, and accelerating output . • AI Proficiency: • Analytical Rigor: Strong analytical skills and the ability to interpret test results and form new hypotheses and learning agendas. • Analytical Rigor:
Responsibilities
• Localized Incentive Design: Develop and test regional-specific incentive structures (e.g., cashback vs. points vs. gamification) based on local consumer behavior. • Localized Incentive Design: • Market Localization: Adapt global CRM strategy for regional nuances, directing priorities for email, push, and SMS campaigns across international markets, with the core CRM team owning execution.. • Market Localization: • Opportunity Mapping: Identify untapped growth levers in specific regions through deep-dive data analysis and market research. • Opportunity Mapping: • Competitive Benchmarking: Perform quarterly audits of international competitors to ensure our CRM and incentive tactics remain ahead of local market trends. • Competitive Benchmarking: • Predictive Retention: Use AI modeling to identify "at-risk" segments in specific markets and deploy preemptive incentive offers. • Predictive Retention: • AI-Driven Content: Utilize GenAI tools to scale localized content creation and perform sentiment analysis on regional feedback. • AI-Driven Content:
Benefits
• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses • “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. • Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. • Donation matching. Give back? Give more! We match qualifying charitable donations annually. • Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. • Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. • Travel perks. We believe that travel is employee development, so we provide discounts and more. • Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. • Health benefits. We offer great coverage and competitive premiums. • Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates. • Our Cultural Pillars: • Traveler first • We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. • Execution is our edge • We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. • We succeed together • We succeed together • The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements. • We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected]. • If you have any additional questions about careers at Tripadvisor you can email us at [email protected]. We have all the answers!
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