motorway - CRM Manager
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Requirements
• Experience in customer lifecycle management and automation • A strong CRM background, particularly in campaign management and journey design • Solid data analysis skills, with some experimentation experience • Experience with tools like Braze, HubSpot and Looker • Excellent communication skills, both written and verbal • The ability to work independently and juggle multiple tasks • A keen eye for detail • A curious mind! • …then we’d like to talk to you. • Our interview process • Qualifying Screen - 30 minutes • Hiring Manager Interview - 45 minutes • Stakeholder interview stage - Victoria and member of CRM team/Dealer Marketing Manager 40 mins each
Responsibilities
• Understanding and optimising our dealer journey • Getting close to our network of Dealers, who are our key customers and have a wide range of backgrounds, needs and objectives • Creating and managing journeys using emails, WhatsApp, notifications, and SMS • Executing ad hoc comms in line with our frequent product roll-outs • Conducting A/B tests to improve campaign performance • Working closely with the contacts in Dealer Marketing, the rest of the CRM team, Product and Dealer Services to deliver comms
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