searchable - B2B Marketing Manager
Requirements
• 3–7 years of B2B marketing experience, ideally in SaaS, AI, or martech • Proven track record of generating pipeline and driving revenue growth • Experience planning and executing B2B events (hosted, sponsored, and conferences) • Hands-on experience with marketing automation, CRM, and analytics (e.g. HubSpot, Google Analytics, LinkedIn Campaign Manager) • Strong written communication you can distill complex AI/tech concepts into compelling messaging • Data-driven mindset with comfort running experiments and reporting on KPIs • Entrepreneurial energy — you thrive in fast-paced, early-stage environments where you build from scratch • Experience in category creation or marketing a novel product category • Experience marketing to SEO/marketing professionals or enterprise marketing teams • Understanding of SEO, AI search, or the broader search ecosystem • Experience building communities or audience-first marketing programs • Startup experience where you were the first or early marketing hire
Responsibilities
• Category creation & market education: Develop content and campaigns that educate the market on AEO, "state of AI search" reports, thought leadership, and problem-framing that creates demand before pitching the solution • Demand generation: Plan and execute multi-channel campaigns (paid social, email, LinkedIn, SEO/SEM) to drive qualified pipeline • Events: Own our events strategy end-to-end — plan and execute hosted roundtables, webinars, and community meetups; manage presence at industry conferences and trade shows; identify speaking opportunities to build brand awareness and generate pipeline • Content & thought leadership: Create compelling content (blogs, case studies, whitepapers, social) that positions Searchable as the authority in AEO • Founder-led marketing: Amplify founder content and build a thought leadership engine around the founding team — ghostwriting, social strategy, and speaking opportunities • Customer advocacy: Turn early customers into vocal advocates through case studies, testimonials, co-presented webinars, and reference programs • Product marketing: Own positioning, messaging, and GTM for new features and product launches • Analytics & optimisation: Track full-funnel metrics (MQLs → SQLs → pipeline → revenue), run experiments, and optimise spend and conversion • Sales enablement: Build collateral, battlecards, and case studies that help close deals
Benefits
• Significant equity at an early stage in a market that is moving fast. • 25 days paid vacation and leading parental and childcare policies • Office-based, 5 days per week — we work best together in person
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