Growe Talents - CRM Manager

• 2+ years of experience in CRM or Lifecycle Marketing, ideally in iGaming; • Proven experience designing and executing CRM campaigns across the full lifecycle (onboarding, retention, reactivation); • Strong understanding of business KPIs (e.g., NGR, Active Days, Churn Rate, ARPU), with the ability to translate data into actions; • Proven experience with CRM and performance tracking tools (Tableau or similar); • Understanding of segmentation strategies (behavioural, value-based, lifecycle); • Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers; • Experience working with cross-functional teams (Product, Marketing, Analytics) and aligning CRM initiatives with broader business goals; • Upper Intermediate English (spoken and written). • It's a perfect match if you have those personal features: • Creative, out-of-the-box thinking; • Strong communication and execution skills; • Ability to manage multiple priorities; • Data-driven mindset; • High ownership, you take responsibility for outcomes, not just tasks.