HeliosX - CRM Manager
Requirements
• 3+ years experience in a direct-to-customer CRM role • Delivering automated CRM lifecycle initiatives from initial strategy through to delivery and analysis • Using BI tools to drive insights and actions • Technical management of ESP • Building complex customer journeys & automations - A/B testings, segmentation and personalisation • You are: • A data-driven decision maker • A technical thinker • Commercially astute • A particularly effective communicator • Analytical and be very comfortable in Excel • Creative and someone who thinks outside the box • Someone with a can-do attitude and finds alternative solutions when blocked • Multitask and work at pace on multiple projects concurrently • Work in a fast-paced and often-changing environment • Prioritise according to business needs, level of effort and potential return • Manage and influence stakeholders across departments and all levels of the organisation • Desirable: • Strong HTML skills • Liquid experience • AI usage in CRM • Braze experience
Responsibilities
• End to End email journey ownership • Manage customer journeys using HeliosX Customer Relationship Management tool (Braze). Channels include email, SMS, push & in-app. • Devise, implement and report on key CRM initiatives. • Optimise and maintain the transactional suite of communications. • Data & insight • Leverage the available data and segmentation to better understand our customers and identify areas of opportunity. • Work closely with Product teams to support projects required to power personalisation and upselling. • Continually test and learn to further optimise campaigns (ensuring the right tests are prioritised over volume). • Take responsibility for the NPS, surveys and reviews strategy. • Team support • Keep on top of the latest trends and best practices and support the team’s upskilling. • Champion Braze feature adoption - intelligent channels and future feature releases. • Data compliance standards and practices. • Ensure all email communications follow best practices, including compliance, deliverability, and user engagement. • Bridge the gap between data, product, engineering and CRM - to conceptualize how data flows, where it comes from and how to transform it to be useful in comms.
Benefits
• At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions! • Aside from working with our all-star team, here are the other benefits of coming on board: • 25 Days Holiday (+ all the usual Bank Holidays) • Private health insurance, along with extra dental and eye care cover • Enhanced parental leave • Cycle-to-work Scheme • Electric Car Scheme • Free Dermatica and MedExpress products every month, as well as family discounts • Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Audible subscription) • #LI-Senior#LI-Associate
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