Sony Music Global - CRM Manager
Requirements
• Proven experience delivering data driven fan campaigns, preferably in Music, Entertainment or Media. • Experience with Snowflake, Salesforce, Excel, GA4 or similar technologies • Experience with fan journeys, segmentation, and first party data visualisation • Knowledge in HMTL, CSS and D2C data e.g Shopify • Knowledge of Data Protection legislation and data management • Use of third-party tools (or similar) such as Wyng, Asana and Appreciation Engine • Strong project management skills, detail-orientated, excellent communicator, and enthusiastic collaborator that works well with team members. • Ability to thrive in fast-paced environment, manage multiple tasks at once and work to deadlines. • Passion for music and helping artists to connect with and build new fanbases • What we give you: • What we give you: • You join a vibrant global community with the opportunity to channel your passion every day • A modern office environment designed for you, empowering you to bring your best • Investment in your professional growth and development enabling you to thrive in our vibrant community • The space to accelerate progress, positively disrupt and create what happens next • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives • We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break • Equal Opportunities • Equal Opportunities
Responsibilities
• Design and execute data-led fan engagement strategies that drive first‑party data acquisition, deepen audience understanding, and build long-term fan value. • Design and execute data-led fan engagement strategies • Develop best-in-class, insight-driven campaigns for Artists combining creativity with performance data to maximise engagement and revenue impact. • Develop best-in-class, insight-driven campaigns for Artists • Partner cross-functionally with Product, Design & Engineering and Legal teams to scale first‑party data automation, ensuring compliant data capture and seamless flow across platforms. • Partner cross-functionally with Product, Design & Engineering and Legal teams • Leverage partner tools and emerging technologies to continuously test, learn, and optimise campaigns- driving fan growth, innovation and commercial outcomes. • Leverage partner tools and emerging technologies • Champion a first‑party data mindset - embedding segmentation, personalisation, and cross-channel adaptation across organic fan engagement, paid media, and D2C touchpoints (with Ceremony of Roses) • Champion a first • party data mindset • Define KPIs, deliver actionable reporting, and lead the technical execution of fan data infrastructure - Leveraging SQL within our data warehousing (Snowflake) and tracking frameworks (UTMs, event tagging) to structure, enrich, and analyse fan data, translating performance and behavioural insights into clear optimisation actions • Define KPIs, deliver actionable reporting, and lead the technical execution of fan data infrastructure
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