Welltech - Senior Creative Producer
Requirements
• We're looking for a Creative Producer to join SP full-time. This role sits at the center of a fast-moving, test-and-learn environment — you'll help shape creative strategy for channels we're still figuring out, not just execute against an existing one. If you're energized by ambiguity, enjoy researching what works on a new platform before anyone internally knows the answer, and want ownership over creative direction rather than just production, this is built for you. • Minimum 4 years relevant experience as a Creative Producer or similar. • Ideally, experience beyond Meta-only creative — comfortable ideating and executing across diverse, less-established ad networks. • Experience creating UGC and storytelling content, and writing persuasive direct-response communications. • Track record of creative that outperforms benchmarks — but also comfort operating where benchmarks don't exist yet. • Strong background in performance marketing driven by insights and analytics. • Excellent project and time management skills, with ability to context-switch across multiple pilot projects. • Confident presenting creative direction and reasoning to stakeholders across teams. • Operates autonomously and proactively — this role has real latitude to shape approach, not just execute a brief. • Advanced English level (C1+) • Additional qualities that may be helpful • Knowledge of emerging platform-specific algorithm/format nuances (e.g. short-form video, newer social platforms). • Ability to use AI tools (Midjourney, ChatGPT, Claude, etc.) for ideation and iteration. • Awareness of trends within the health and fitness vertical. • Experience with subscription-based apps and mobile advertising. • Genuine interest in wellness/health tech. • The Hiring Process • The Hiring Process • ⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership teamCheck out some of our products • Check out some of our products • Muscle Booster — https://musclebooster.fitness/ • Yoga-Go — https://yoga-go.io/ • WalkFit - http://walkfit.pro
Responsibilities
• Strategic support • Research and establish best practices for creative on channels new to Welltech — shape creative strategy from the ground up rather than following an existing playbook. • Translate performance signals and channel-specific nuances into creative direction, even with limited or early-stage data. • Bring an experimental mindset — comfortable testing new formats, channels, and approaches without an established benchmark to follow. • Adapt and repurpose proven creative across new channels quickly, balancing speed-to-launch with channel-specific optimization. • Creative excellence • Creative excellence • Generate fresh, user-centric creative concepts across a range of ad networks beyond the standard ones. Write briefs. • Analyze creative and UA performance across pilot channels to iterate quickly given lower volumes and less mature reporting. • Conduct market research and competitor analysis specific to each new channel to extract relevant trends and insights. • Strong management • Strong management • Manage full-cycle creative production: from idea to final implementation, working closely with our motion design team. • Plan and prioritize your own workload across multiple concurrent pilots and channels. • Collaborate cross-functionally with UA/Growth, Product/Growth leads across our apps, and funnel/production teams to align creative with test structure and constraints.
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