Head of Marketing & New Business - Coley Porter Bell
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Requirements
- The Head of New Business and Marketing is a pivotal leadership role responsible for driving new business acquisition, enhancing Coley Porter Bell's and CBA’s brand reputation, and fostering strategic partnerships to fuel our continued growth and success.
- This individual will work closely with the CEOS of London and New York as well as the broader team to generate awareness, and cultivate leads. You will also work closely with the Head of Marketing and New Business at CBA Paris, the largest office of the network. We want to ensure that we create efficiencies globally with our new business and marketing efforts.
- The role demands a unique blend of strategic thinking, creative execution, strong communication skills, and a proactive approach to relationship building, both internally and externally, across the UK and US markets.
- You will be supported by the UK CEO’s PA who is heavily involved in our marketing and new business efforts and is keen to grow those capabilities. You will also have support from a strategy partner and our ECD as well as the broader agency team who have all been engaged in our marketing and new business efforts in the absence of this role.
- Considerable experience in a Senior Marketing & Business Development leadership role within a creative/branding agency or professional services environment.
- Considerable experience in a Senior Marketing & Business Development leadership
- Exceptional strategic thinking with a proven track record of driving significant new business growth and enhancing brand reputation, demonstrating measurable ROI.
- Exceptional strategic thinking
- Excellent communication & relationship building skills: Ability to influence, deliver impactful presentations, and foster strong, lasting connections with clients, partners, and internal teams.
- Excellent communication & relationship building skills:
- Expertise in digital marketing & content creation: Solid understanding of SEO, social media, email marketing, and analytics. Proven ability to craft compelling, high-quality content for various channels.
- Expertise in digital marketing & content creation:
- Highly analytical & organised: Strong project management skills, capable of interpreting data, identifying trends, and driving strategic decisions.
- Highly analytical & organised:
- Experience navigating complex organizations: Proven ability to thrive in a matrixed environment (WPP network preferred), leveraging global resources effectively.
- Experience navigating complex organizations:
- Familiarity with the brand design industry (US & UK), experience managing PR agencies, and a genuine passion for "unordinary ideas."
- brand design industry
- Proficiency with CRM (e.g., Sugar), marketing automation tools, and MS Office Suite.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Responsibilities
- Lead New Business Strategy: Develop and execute comprehensive new business strategies for the UK and US, overseeing the entire sales funnel from targeted outreach (e.g., Sales Navigator) to proposal development and deal closure.
- Lead New Business Strategy:
- Champion Brand & Reputation: Amplify the CPB and CBA brands, ensuring we are "talkworthy" among prospective clients, industry peers, and talent through PR, content marketing, and industry events.
- Champion Brand & Reputation:
- Drive Marketing & Content:
- Optimize Digital Presence:
- Foster Client Growth: Collaborate with Client Service leaders to leverage marketing materials for client growth initiatives and identify opportunities to expand services within existing accounts.
- Foster Client Growth:
- Leverage Network Power: Actively engage with Landor and WPP growth initiatives, building relationships and utilizing the network's capabilities to enhance our offerings.
- Leverage Network Power:
- Report & Analyze: Provide regular, insightful reporting on new business, marketing performance, and website/social media analytics to inform continuous improvement.
- Report & Analyze:
Benefits
- Support from the UK CEO’s PA who is heavily involved in our marketing and new business efforts.
- Access to a senior yet nimble team for personalized collaborative experience.
- Recruitment of free thinkers and individual experts fostering creativity culture.