singular - GTM Engineer
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Requirements
• You have experience as a GTM Engineer, Growth Engineer, RevOps Engineer, or a highly technical growth or operations role in B2B SaaS • You have hands-on experience with Clay or similar tools • You understand outbound and how the pipeline is actually generated • You think in systems and workflows, not just tasks • You are comfortable working across CRM, sequencing tools, enrichment platforms, and automation layers • You can work with APIs, integrations, or no-code tools • You have a strong sense of ownership and move quickly from idea to execution • WHAT SUCCESS LOOKS LIKE • Within the first few months, you have built a working outbound engine powered by high-quality data • Account datasets are enriched, prioritized, and actively used by SDRs • Outbound is running in a structured and repeatable way • Pipeline generation is measurable and improving • There is clear visibility into what is working and what is not
Responsibilities
• Build the outbound engine using Clay • Design and manage tables for ICP accounts, personas, and enrichment • Connect multiple data sources into usable datasets • Turn static account lists into dynamic, signal-driven targeting systems • Drive community and content distribution • Build and engage with relevant communities where target users spend time • Identify and activate channels such as LinkedIn, niche data communities, and operator groups • Support distribution of content to drive awareness and inbound interest • Support content and video production • Work with Marketing to translate product and use cases into simple, clear content • Contribute to lightweight content creation such as demos, explainers, and short videos • Help turn outbound learnings into content that scales messaging and engagement • Own data enrichment and signals • Integrate enrichment providers and external data sources • Layer in intent, behavioral, and trigger-based signals • Build scoring logic based on fit, timing, and engagement • Design outbound workflows and automation • Build workflows across CRM, sequencing tools, and automation platforms • Enable programmatic outbound with personalization at scale • Reduce manual SDR work while improving quality and consistency • Enable personalization at scale • Use structured data and AI tools to support relevant outbound messaging • Add account-level context to sequences • Support SDRs with research and execution • Own pipeline infrastructure • Define how accounts move from target to engaged to meeting to pipeline • Ensure clean routing, tracking, and prioritization • Support speed to lead and coordination between inbound and outbound • Run experiments and improve performance. Test data sources, signals, and workflows. Continuously iterate based on what drives meetings and the pipeline • Partner across GTM • Work closely with Demand Gen, SDRs, Sales, and Product Marketing • Align targeting, messaging inputs, and execution. • Act as the technical backbone of outbound and pipeline generation
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