Comfrt - CRO Specialist
Requirements
• 2-3+ years in ecommerce CRO (agency, in-house, or DTC brand) • 2-3+ years in ecommerce CRO • Testing platform expertise: you’ve owned, designed, and launched A/B tests, understand how to structure experiments • Testing platform expertise • Metrics literacy: you know what metrics matter for different test types (CVR for conversion tests, AOV for pricing tests, etc.) and can read test results • Metrics literacy • Analytics comfort: you can read dashboards, spot obvious anomalies, ask clarifying questions about data • Analytics comfort • CMS platform experience: you can navigate and build tests in a modern CMS or testing tool • Front-end technical fluency: you can read HTML/CSS/JavaScript, communicate clearly with developers, spot implementation issues • Front-end technical fluency • Project management chops: you keep roadmaps tight, flag blockers early, coordinate across teams • Project management chops • Strong familiarity with Shopify ecosystem: You have a deep understanding of which vendor provides and it’s impact on an eCommerce business • Strong familiarity with Shopify ecosystem • Familiarity within key workflow tools such as Asana, Jira, & Clickup • Proactive and self-directed in fast-paced environments; eager to learn and grow the eCommerce function as the business scales • Proactive and self-directed in fast-paced environments • You see blockers early: Problem-solve autonomously, and view every experience as a learning opportunity • You see blockers early: • What Success Looks Like: • Tests launch on schedule with clear hypotheses and defined success metrics • You’re flagging roadmap risks 2-3 weeks before they become problems • You can read a test result and explain what won/lost and why it matters • Dashboard anomalies are caught and escalated within 2 hours • You’re generating high-quality test ideas based on data patterns and UX insights • You gain a deep understanding of customer behavior and how our eCommerce efforts impact this behavior
Responsibilities
• 1. Experimentation Execution • Build and launch A/B and multivariate tests across web and mobile within our testing platform and CMS • Define what you’re measuring for each test before launch, understanding what metrics matter for that specific hypothesis. • Set up audience targeting and segmentation for each test based on test design requirements • Own test monitoring: ensure tests run cleanly, flag obvious data issues, validate test is hitting your sample size targets • Report test results to the CRO Manager with clear findings and action plan (raw data, what won/lost/was inconclusive) • 2. Roadmap Execution & Health • Maintain the testing roadmap: keep it updated, track progress, and flag delays or blockers • Ensure tests launch on schedule and meet quality standards • Identify risks to the roadmap early (vendor delays, technical blockers, launch issues) and surface them immediately • Collaborate with design and development to keep test implementations on track • 3. Experimentation Ideation • Generate testing ideas based on data findings from the data team, UX insights, and business priorities • Build post-mortems on all tests: document learnings so patterns and insights compound over time • Own the hypothesis repository: track what we’ve tested and what we’ve learned • 4. Vendor Partnership Execution • Execute experiments within vendor platforms (PrettyDamnQuick, Algolia, Fuego mobile app, and more) • Manage day-to-day coordination with vendor teams on test status, blockers, and deliverables • Ensure mobile app testing aligns with web business and retention priorities • 5. Front-End QA Lead & Cross-Department Collaboration • Collaborate seamlessly with tech, retention, and paid teams to develop testing ideas that drive revenue across channels and customer lifecycles • Own visual QA for all front-end implementations before they go live • Ensure that new features match the requirements and intent outlined in the original brief • Catch bugs, broken flows, and edge cases before production • Partner with developers to validate implementation quality • 6. Reporting & Dashboard Support • Help maintain and refresh ecommerce reporting dashboards with data team (Looker Studio) — ensuring they’re accurate and up-to-date • Monitor daily site health metrics: core KPIs, add-to-cart rates, checkout abandonment, and more • Flag anomalies or risks you detect in dashboards (e.g., unexpected CVR drops, traffic changes) and assess severity • Provide the CRO Manager with weekly testing KPI snapshots to feed into leadership recaps
Benefits
• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness. • Work in a supportive, creative environment where your ideas and growth are valued. • Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! • The salary range for this role is $80,000–$100,000 annually. Actual compensation will be determined based on experience, skills, qualifications, and geographic location, where applicable. This range represents the anticipated base salary and does not include bonus, benefits, or other forms of compensation.
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