instructure - Director, International Communications - Remote (Mexico)
Responsibilities
• Lead Instructure's communications strategy across key markets in EMEA, Latin America, and Asia Pacific. • Develop communications narrative and messaging pillars, and activate them across international markets. • Integrate PR and communications into existing marketing strategies, and pioneer new, innovative ways to engage each market from a PR and communications perspective. • Accountable to region-specific marketing leads to integrate communications campaigns and strategies that align with their respective strategic remits. • Partner with international spokespeople and regional teams to spot industry trends and establish thought leadership. • Use byline articles and interviews to position our core messages and amplify customer stories across priority markets. • Localize and coordinate the distribution of global announcements. • Build strong relationships with journalists, market research analysts, and influencers. • Guide international spokespeople through proactive and reactive crisis management and issue response. • Coordinate with PR agencies, as well as initiate outreach on your own, to win media placements in trade, general, and business press. • Partner with the international editorial team and manage the regional press and media resources pages on the Instructure website. • Produce quarterly share of voice and earned media reports. • Draft, monitor, and evaluate OKR (Objectives, Key Results) progress throughout the year. • Bachelor's degree in business, communications, or a related field. • 10+ years of experience in corporate communications, strategic communications, public relations, or analyst relations, including senior leadership roles. • Full fluency and a strong command of English are mandatory. You'll lead all meetings, communication exchanges, strategic plans, and messaging in English first. • A proactive self-starter who consistently integrates PR and communications into existing marketing strategies and develops new, innovative ways to engage in market. • Proven track record building and running communications programs across EMEA, Latin America, and Asia Pacific markets. • Deep expertise across public relations, social media, and message development. • Strong collaboration skills, with the ability to work across a highly matrixed organization and drive real business outcomes. • Excellent communicator who conveys complex ideas and data clearly in writing and spoken for a range of audiences. • Cross-functional leadership skills, with the judgment to set strategy and the willingness to execute when needed. • Highly motivated and quick to adapt to changing market and organizational needs. • A track record of organizing initiatives into clear documentation and building systems that prioritize and complete a wide range of work. • Experience owning crisis and issues management in international markets. • Fluency in Spanish strongly preferred. • Get in on all the awesome at Instructure! • We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect: • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection • We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
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