Bobbie - Paid Social Content Strategy Manager

• Own the end-to-end paid content strategy across all performance marketing channels, ensuring creative aligns with campaign goals and platform best practices. • Partner with media buyers to translate performance data into actionable insights and content briefs. • Create an inventory of all Bobbie brand, UGC, and creator content and a system for managing this content on an ongoing basis, ensuring the ROI of previously produced content. • Develop creative testing frameworks and messaging roadmaps to continuously optimize ad performance. • Collaborate with internal and external creatives (designers, copywriters, video editors) to concept and produce high-performing content. • Analyze ad-level performance metrics to identify trends, creative fatigue, and new opportunities. • Lead content planning for product launches, seasonal campaigns, and evergreen funnels. • Maintain a deep understanding of audience personas and customer journeys to inform content direction. • Stay up to date with digital advertising trends, platform algorithm changes, and emerging creative formats. • Own the strategic relationship with our affiliate agency, aligning affiliate content execution with broader paid marketing objectives. • What we would like you to have: • 6+ years of experience in performance-driven content strategy, with a strong focus on paid social. • Proven experience working with a DTC brand; apparel or CPG category experience strongly preferred. • Deep understanding of the paid media landscape (especially Meta, TikTok, YouTube) and how content impacts performance. • Strong analytical mindset with the ability to interpret data and translate it into creative direction. • Experience leading creative testing cycles and building insights-driven content plans. • Excellent communication skills and experience collaborating cross-functionally with marketing and creative teams. • Highly organized, self-starter, comfortable in a fast-paced, test-and-learn environment. • Hands-on experience using tools like Motion, Triple Whale, or similar for creative performance analysis. • Background in creative production, video editing, or copywriting is a plus. • Familiarity with customer segmentation and first-party data usage in paid content strategy. • You’re inspired by our core values: • Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good. • Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners. • Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to. • Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.