airapps - ASO Specialist

London, London Metropolitain Area, UK$60k - $100k1mo ago

In Office Mid EMEA Support Specialist

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Requirements

• Around 3+ years of experience in ASO or mobile growth marketing. • Strong understanding of app store ecosystems (Apple App Store, Google Play). • Experience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai http://Data.ai, etc.). • Data-driven mindset with the ability to turn insights into action. • Excellent communication and collaboration skills. • Enthusiasm for AI, productivity, and digital tools. • Based in Lisbon (onsite role).

Responsibilities

• Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility. • Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates. • Analyze app store performance metrics and provide actionable insights. • Monitor competitors and market trends to identify opportunities for growth. • Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives. • Stay on top of platform updates, industry best practices, and emerging ASO tools.

Benefits

• Apple hardware ecosystem for work. • Top-tier Health and Life Insurance for peace of mind. • Transportation Budget to support your commute needs. • Coverflex benefits package for meal allowances, well-being, and more. • Childcare support. • Air Conference - an opportunity to meet the team, collaborate, and grow together. • Pension Fund to support your long-term financial planning. • Urban Sports Club membership to keep you active. • Meals 100% free at the hub. • DIVERSITY & INCLUSION • At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger. • APPLICATION DISCLAIMER • At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.