Wurl - Programmatic Platforms Manager
Requirements
• 2–5+ years of experience in Programmatic Advertising, Ad Operations, Campaign Management, or related AdTech roles. • Experience working within the programmatic ecosystem, preferably in CTV, video, streaming, publisher, SSP, DSP, exchange, or ad server environments. • Strong understanding of programmatic advertising fundamentals, including OpenRTB, auctions, bid requests, targeting, and deal structures. • Hands-on experience working within SSPs, DSPs, ad servers, or programmatic activation platforms. • Experience activating, managing, optimizing, and troubleshooting programmatic campaigns and marketplace deals. • Familiarity with ads.txt, app-ads.txt, supply path optimization (SPO), identity solutions, and broader programmatic infrastructure. • Strong analytical, troubleshooting, and problem-solving skills. • Excellent communication skills with the ability to collaborate across technical and commercial teams. • Self-starter who thrives in a fast-paced, high-growth environment and is eager to learn and expand their AdTech expertise. • Experience working with CTV inventory and streaming media monetization. • Understanding of measurement, attribution, audience targeting, and identity solutions within the CTV ecosystem. • Experience supporting both supply-side and demand-side programmatic workflows. • AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. • Other Types of Pay: Bonus eligible • Other Types of Pay: • Health Insurance: Medical, Dental, Vision, Life, Disability • Health Insurance: • Retirement Benefits: 401(k) Retirement Plan
Responsibilities
• Programmatic Activation & Execution • Own the activation and execution of CTV programmatic demand across our ad server, proprietary tech platforms, and integrated SSP/DSP platforms. • Create, configure, launch, and manage Open Market, Private Marketplace (PMP), Programmatic Guaranteed (PG), and Managed Service transactions. • Support inventory approvals, curation, and targeting implementation aligned with active buyer campaigns and revenue objectives. • Monitor campaign pacing, delivery, performance, and inventory utilization to ensure successful execution. • Conduct quality assurance and troubleshooting across campaign lifecycles. • Execute pricing, floor, and yield adjustments to maximize both delivery and monetization performance. • Partner with internal stakeholders to ensure smooth activation and operational excellence across programmatic workflows. • Programmatic Platform Operations • Serve as a subject matter expert on CTV programmatic activation and inventory monetization. • Manage and troubleshoot deal delivery, targeting, reporting, and platform configuration issues. • Leverage knowledge of ads.txt, app-ads.txt, supply path optimization (SPO), and inventory access controls to improve marketplace performance. • Understand SSP and DSP platform functionality and how platform settings impact campaign activation, buyer access, and revenue outcomes. • Analyze performance trends and identify opportunities to improve fill rates, win rates, CPMs, and overall platform efficiency. • Assist in testing new platform features, integrations, and marketplace initiatives. • Partner Support & Cross-Functional Collaboration • Serve as a technical resource supporting Sales, Account Management, and Demand teams. • Collaborate with SSPs, DSPs, agencies, and demand partners to troubleshoot issues and drive revenue. • Support partner onboarding, integration efforts, and marketplace expansion initiatives. • Help translate customer and partner requirements into actionable feedback for Product and Engineering teams. • Provide operational insights and recommendations that improve partner performance and overall monetization outcomes.
Benefits
• Paid Time Off: Unlimited Discretionary Time Off • Paid Time Off: • Paid Holidays: 10 paid holidays per year • Paid Holidays: • Paid Sick Leave: 80 hours per year • Paid Sick Leave: • Method of Application: Apply online • Method of Application: • Application Window: The application window is expected to close within 30 days of the posting date. • Application Window: • All questions or concerns about this posting should be directed to [email protected]. • $119,000—$179,000 USD • USA Base Pay Range: all other States (excludes CA, NY, WA) • $103,000—$155,000 USD
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