uipath - Global Marketing Automation & Marketo Manager
Requirements
• 3+ years of hands-on Marketo experience (required) • Strong expertise in: • Marketo programs, channels, and statuses • Smart campaigns and operational workflows • Email marketing execution and optimization • Solid understanding of demand generation and lifecycle marketing • Experience with segmentation, testing strategies, and performance analysis • Comfortable with HTML/CSS for light email customization • Strong collaboration and stakeholder management skills • Detail-oriented, process-driven, and results-focused • Marketo or email marketing certifications are a plus
Responsibilities
• Marketing Automation & Program Management • Own the build and execution of Marketo programs, including event, webinar, gated content, ABM, and partner campaigns • Design and maintain program structures, channels, statuses, and smart campaigns: • Ensure accurate lead flow, scoring, lifecycle progression, and attribution • Validate integrations, tracking, and data flow prior to campaign launches • Email Marketing (≈60% of role): • Build, deploy, and optimize email campaigns using Marketo templates and best practices • Advise stakeholers o email strategy, segmentation, cadence, and messaging • Customize templates using HTML/CSS when needed • Conduct A/B and multivariate testing across subject lines, content, CTAs, and timing • Campaign Execution & QA • Implement best practices for QA, approvals, and launch readiness • Partner with stakeholders to translate campaign requirements into scalable automation • Ensure all programs align with global brand guidelines and email standards • Reporting & Optimization • Analyze campaign and email performance to deliver actionable insights • Maintain weekly and monthly KPI reporting • Continuously optimize campaigns to improve engagement, conversion, and pipeline impact • Compliance & Governance • Ensure compliance with GDPR, consent management, and email regulations • Apply Marketo best practices for data hygiene and list management
Benefits
• This role is not just an email execution role. You will be a Marketo expert and trusted automation partner, helping shape how campaigns are built, tracked, and scaled across the business. • Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned. • Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected. • We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy https://www.uipath.com/legal/trust-and-security/privacy-policy.
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