magicschool - Integrated Campaigns Manager
Requirements
• Experience running multi-channel campaigns from concept to completion, with strong project management in Asana or a similar tool. • A data-minded, ROI-driven approach. You set goals up front and measure against pipeline, not just opens, attendance, or lead volume. • Salesforce experience, including pulling campaign and pipeline data. • Experience across both prospecting and customer marketing, and experience working directly with Sales and Customer Success. • Experience in a fast-growth or product-led growth environment. • Background in EdTech or K-12, or familiarity with seasonal buying cycles. • Nice to have: experience building third-party partnership or co-marketing campaigns, ownership of a seasonal campaign tied to pipeline, a content or creative background that helps you brief and direct creative well, sales enablement or toolkit-building experience, marketing automation experience (Pardot, Marketing Cloud, or HubSpot), and exposure to attribution tools like HockeyStack or Amplitude.
Responsibilities
• Own national and seasonal campaigns (Back to School, Teacher Appreciation Week, Customer campaigns, and others) from first idea through launch, measurement, and debrief. • Build and maintain campaign toolkits that give Sales and Customer Success what they need for both prospecting and customer marketing. • Work with the regional campaigns team so national campaigns localize well and regional needs shape national planning. • Keep one campaign calendar with clear owners and timelines, and share status updates before anyone has to ask. • Coordinate email, paid, events, content, social, and web so campaigns feel like one effort instead of separate workstreams. • Report on performance against pipeline and ROI goals, then turn the results into recommendations for the next campaign. • Support the Senior Manager of Demand Generation in the campaign execution for partner-driven programs, including partnership paid ads, co-hosted webinars, and trade publication placements, in coordination with the teams that own partner relationships and communications. • QUALIFICATIONS, COMPETENCIES, AND SKILLS • Ownership: You create campaigns in Asana and kick them off without being asked. You don't wait for Sales or Customer Success to come to you. • Collaboration: You surface Sales and Customer Success needs early and keep regional, events, ABM, and digital teams aligned. • Bias to results: You define the pipeline goal before launch and report against it. • Project management: You run a campaign from kickoff to completion and keep a calendar full of moving parts on track. • Communication: You write and present well, you raise risks early, and you're comfortable updating senior leaders. • Mission alignment: You care about improving education through technology.
Benefits
• Work on cutting-edge AI technology that directly impacts educators and students. • Join a mission-driven team passionate about making education more efficient and equitable. • Flexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team - no matter where they live. • For full time employees: • Unlimited time off to empower our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need. • Choice of employer-paid health insurance plans so that you can take care of yourself and your family. Dental and vision are also offered at very low premiums. • Every employee is offered generous stock options, vested over 4 years. • 401k match & monthly wellness stipend. • Educators are Magic: Educators are the most important ingredient in the educational process - they are the magic, not the AI. Trust them, empower them, and put them at the center of leading change in service of students and families. • Joy and Magic: Bring joy and magic into every learning experience - push the boundaries of what’s possible with AI. • Community: Foster community that supports one another during a time of rapid technological change. Listen to them and serve their needs. • Innovation: The education system is outdated and in need of innovation and change - AI is an opportunity to bring equity, access, and serve the individual needs of students better than we ever have before. • Responsibility: Put responsibility and safety at the forefront of the technological change that AI is bringing to education. • Diversity: Diversity of thought, perspectives, and backgrounds helps us serve the wide audience of educators and students around the world. • Excellence: Educators and students deserve the best - and we strive for the highest quality in everything we do.
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