sambatv - Director Product Management - Identity & Activation

London / New York City, New York4w ago

In Office Director EMEA Tourism Director of Product Group Product Manager Data Governance

Requirements

• Deep domain expertise in identity resolution and device/identity graphs: how graphs are built, enriched, maintained, and measured. • Strong experience in the activation and data movement domain: audience activation, destination integrations, and cloud-native or composable data architectures. • A clear, informed point of view on where the identity and activation market is heading, and the commercial judgment to know which customers and use cases to build for. • A demonstrated record of helping expand a product's customer base, ideally with platforms, DSPs, media networks, or similar AdTech customers. • Proven ability to work directly with customers and commercial teams and translate their requirements into specifications engineering can build against without a long back-and-forth. • Hands-on delivery experience: writing specs, prioritizing ruthlessly, and shipping alongside engineering in a fast-moving environment. • Comfort setting direction and operating with ambiguity in an early-stage environment. • Working knowledge of the privacy and consent landscape and how it shapes data products. • Curiosity about how AI is changing product configuration, data discovery, and activation workflows. • Bachelor's degree or equivalent professional experience.

Responsibilities

• Own the product vision and roadmap for identity resolution and activation, and make the prioritization calls that keep the team focused on what matters most. • Advance our identity resolution product: graph building and enrichment, cross-device and cross-identifier linking, and interoperability. • Own the activation side with equal weight: audience activation, data orchestration, and delivery across a broad and growing set of destinations, including platforms and DSPs, in cloud-native environments. • Develop a clear understanding of the market and competitive landscape, and translate it into product positioning and roadmap decisions that expand the client base. • Partner directly with customers and commercial teams to understand what they need, and translate commercial requirements into clear, buildable specifications for engineering. • Work hands-on with engineering day to day to deliver, unblock decisions quickly, and keep the roadmap moving. • Own privacy and data governance considerations across the product, so that identity and activation are built to a privacy-first standard from the start. • Define the success metrics for the products you own, and use them to guide investment and iteration.