CoLab Software - Senior Director, Growth Marketing
Requirements
• (UPDATE BULLET POINTS) • 10+ years of B2B SaaS marketing experience, with meaningful experience in enterprise ABM, demand generation, field marketing, expansion marketing, or strategic account growth. • Proven track record owning or materially influencing pipeline targets for complex, high-ASP enterprise accounts. • Strong commercial judgment: you understand how enterprise opportunities are created, shaped, multi-threaded, and progressed through Sales and Success partnership. • Ability to operate credibly with senior revenue leaders while working directly with AEs, Strategic Account Directors, and CSMs closest to the account. • Strong briefing and cross-functional leadership skills; you can turn an ambiguous account opportunity into a focused plan that creative, product marketing, digital, ops, and field teams can execute. • Comfortable building the first version of a motion yourself before asking for dedicated headcount, budget, or process • Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic and apply even if you don’t meet every single qualification—your potential is what matters most to us.
Responsibilities
• Own expansion and new business pipeline creation across CoLab’s Top 100 customer and prospect accounts, with accountability for pipeline quality, ASP, and progression. • Build CoLab’s major account growth marketing motion from the ground up: define the strategy, test account-specific plays, measure what works, and turn the strongest experiments into repeatable programs. • Collaborate with Sales and Customer Success to identify the highest-potential account opportunities, align on account strategy, and create marketing plans that help expand CoLab from team-level adoption to enterprise-wide relevance. • Translate product positioning, account intelligence, customer usage signals, and sales insights into tailored campaigns that influence senior stakeholders and create commercial urgency. • Architect and oversee integrated account plays across field marketing, executive events, webinars, lunch and learns, customer education, digital campaigns, lifecycle programs, and custom content. • Help shape how CoLab shows up as a strategic AI partner inside major engineering organizations — not just as a point solution, but as a platform worthy of broader enterprise commitment.
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