g2 - Senior Director, Product Marketing
Requirements
• We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. • 10+ years of product marketing experience, with at least 4 years in a director-level or above role in a B2B SaaS environment. • Demonstrated track record of owning end-to-end GTM strategy and execution — from positioning and messaging through integrated launch — across a multi-product portfolio in a fast-moving environment. • Deep product partnership skills: experienced partnering with Product leadership upstream in the roadmap cycle, able to read a roadmap critically and shape market narrative early rather than waiting for a launch brief. • Broad PMM scope experience across multiple product types — ideally including data products, digital advertising or performance products, and AI or ecosystem solutions. • A builder and executor who thrives on owning their work at every level alongside their team — writes the messaging house, engages directly with Product and Sales, drives cross-functional alignment personally. • Strong preference for candidates with mid-market or growth-stage SaaS backgrounds where speed, resourcefulness, and hands-on execution are the norm. • Analytical and data-driven: uses pipeline, product adoption, and market data to inform decisions and continuously improve GTM performance. • Exceptional cross-functional leadership with a track record of influencing across Product, Sales, Brand, and Growth Marketing in complex organizational environments. • Strong communicator and storyteller — clear, direct, and credible in written and verbal communication at all organizational levels including executive; able to translate complex product capabilities into compelling narratives for multiple audience types. • Proven people manager with experience developing marketing talent and building high-performing team cultures. • Our Commitment to Inclusivity and Diversity • At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here https://culture.g2.com/commitments. • For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice https://legal.g2.com/applicant-privacy-notice before applying to this job. • How We Use AI Technology in Our Hiring Process • G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment. • Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team. • For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice https://legal.g2.com/applicant-privacy-notice.
Responsibilities
• Product Partnership & Go-to-Market Leadership (25%) • Serve as the primary strategic partner to G2's Product leadership — embedded in roadmap planning, prioritization, and strategy development from the start so that market timing, positioning, and launch strategy are shaped upstream, not at handoff. • Own end-to-end GTM strategy and execution for G2's full product portfolio, including tiered launch planning, innovation drops, and post-launch performance measurement across Brand and Growth Marketing. • Develop and maintain core positioning and messaging frameworks (messaging houses) for G2's product portfolio, ensuring differentiation and consistency across all marketing channels and customer conversations. • Seller-Facing Product Marketing (20%) • Lead product marketing for G2's core seller products — including Buyer Intent and Marketing Solutions — owning full-cycle PMM from launch and partnering with customer advocacy and lifecycle marketing. • Develop compelling value propositions, messaging, and content that resonate with marketing and sales leaders across G2's target segments, translating product capabilities into clear business outcomes. • Drive product adoption and expansion by partnering with Customer Success and Marketing on lifecycle programs that communicate ongoing product value to existing customers. • Digital Advertising & Performance Products Marketing (15%) • Own product marketing for G2's digital advertising and performance products — Ads, PPC, and PPL — developing the positioning, messaging, and content that drives awareness and adoption across seller segments. • Partner with Growth Marketing to ensure product messaging is integrated into campaign strategy and channel execution for G2's digital advertising solutions. • Track product adoption, usage data, and seller feedback to continuously refine messaging and surface opportunities for product and marketing improvement. • AI, Ecosystem & Partner Product Marketing (15%) • Own product marketing for G2's AI-powered and ecosystem products — including MCP, API integrations, and Data Solutions — developing the positioning and market narrative for G2's most strategically innovative initiatives. • Build messaging architecture and go-to-market strategy for G2's H3 innovation pipeline, ensuring emerging products have a clear, compelling market narrative from early stage through broad launch. • Support partner marketing strategy in collaboration with Partner Marketing and G2's ecosystem and partnership teams, ensuring partner integrations and co-marketing programs are positioned and activated effectively in market. • Cross-Functional Marketing Orchestration (10%) • Drive strategic alignment across Brand and Growth Marketing to ensure G2's product narrative is consistent, differentiated, and amplified across every marketing channel and external touchpoint. • Develop the messaging and enablement content — value propositions, playbooks, product narratives, and objection-handling guides — that equips our revenue teams to go to market with confidence, in partnership with the Sales Enablement team who drives program delivery. • Represent PMM in Marketing leadership discussions, ensuring product strategy and launch priorities are reflected in cross-functional planning and resource allocation. • Team Leadership & Development (15%) • Lead and develop a talented product marketing team, setting high standards for strategic thinking, product fluency, data literacy, and execution quality across the function. • Establish clear role expectations, individual development plans, and a consistent team operating rhythm that keeps priorities sharp and team members growing. • Build and maintain a high hiring bar for the PMM function — attracting marketers with intellectual rigor, genuine product fluency, and GTM depth.
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