nightfall-ai - Growth Marketing Manager
Requirements
• 5+ years of growth, product marketing, or digital marketing experience in B2B SaaS, ideally at an early-stage or founding-stage company • Experience marketing cybersecurity or security-focused SaaS products is required • Hands-on ownership of Google Ads and LinkedIn campaigns with direct accountability for ROAS and CPL • Proven email marketing depth — nurture, segmentation, deliverability, and performance optimization • Experience running ABM programs in coordination with a sales team • Strong experimentation mindset — hypothesis-driven, statistically rigorous, applies learnings • Has run webinars end-to-end as a pipeline tool • Familiarity with SEO; bonus points for AEO awareness • Huge plus if you are working with AI within your workflows • Self-starter who builds from scratch, moves fast, and owns outcomes without a team • Our employees are our top asset. We offer meaningful equity, strong benefits, and an environment built for people who want to create and make an impact. • Customer Centricity — customers are at the center of every decision • Practicality over Perfection — move fast, decide well, iterate • Strive for Excellence — high standards and continuous improvement • Transparent Communication — open, honest, and collaborative • Unwavering Resilience — push through the hard stuff • Have Fun — we work hard and enjoy doing it together • Nightfall AI takes pride in being an equal-opportunity employer. We value a diverse and global talent pool and the collaboration that results from having a diverse and inclusive team. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Our hiring decisions are based exclusively on merit, qualifications, and business needs.
Responsibilities
• OWN PIPELINE AS A NUMBER • Own net-new qualified meetings and pipeline generation as your core metric • Be directly accountable for marketing-sourced and influenced revenue • BUILD THE GROWTH ENGINE FROM ZERO • Stand up and scale core growth channels: paid, SEO, lifecycle, and conversion systems • Define how Nightfall captures, nurtures, and converts demand end-to-end • Create the foundation for a repeatable, scalable demand generation engine • TURN MARKET INSIGHT INTO DEMAND • Translate technical shifts (AI agents, MCP, SaaS sprawl, data movement) into compelling demand hooks • Build campaigns that resonate with CISOs, security, and risk leaders • BUILD MULTI-CHANNEL, AI-POWERED PIPELINE ENGINES • Own and scale paid acquisition (LinkedIn, Google, Reddit, emerging channels) • Design and execute ABM programs for high-value enterprise accounts • Partner with outbound to create coordinated, full-funnel plays • Use AI tools to accelerate campaign creation, personalization, testing, and optimization • LEAD INFLUENCER AND CREATOR-DRIVEN DISTRIBUTION • Identify and partner with security influencers, practitioners, and niche creators • Turn subject matter experts (internal + external) into scalable demand channels • Experiment aggressively with modern distribution (micro-influencers, founder-led content, dark social) • RUN A DISCIPLINED EXPERIMENTATION SYSTEM • Continuously test messaging, channels, audiences, and creative • Operate with speed and rigor - clear hypotheses, fast iteration, decisive scaling • Use AI to generate variants, analyze performance, and accelerate learnings • Turn winning strategies into repeatable, documented systems • OWN ATTRIBUTION AND PERFORMANCE • Build and maintain clear attribution from campaign → meeting → pipeline → revenue • Make budget and strategy decisions based on real performance data • Continuously improve cost per meeting and pipeline efficiency • OPERATE CROSS-FUNCTIONALLY • Work tightly with sales, SDRs, product marketing, and content • Ensure messaging, targeting, and pipeline goals are fully aligned • Feed market insights back into positioning and GTM strategy • WHAT SUCCESS LOOKS LIKE • Builds a repeatable, multi-channel demand engine within the first 90 days • Consistently generates high-quality net-new meetings with enterprise security buyers • Launches at least one scalable influencer/creator channel that drives pipeline • Establishes a clear experimentation cadence with documented wins and learnings • Delivers measurable pipeline contribution with clean attribution • Improves cost per meeting and pipeline efficiency over time • Becomes a key voice in how Nightfall takes its message to market
Benefits
• Employee compensation will be determined based on interview performance, level of experience, specialization of skills, and market rate. During the offer discussion, your recruiter will review the finalized base salary, bonus (for applicable roles), benefits & perks, and stock options as they’ll be reflected in the offer letter. • Employees hired in the U.S. can expect the below information to reflect a reasonable estimate of the salary offered for this role. Salary ranges are updated regularly using premium market data. It is unusual for new hires to receive a starting base salary at the top of the range. The value of Nightfall's stock options is not included in the salary bands and may represent a significant portion of your compensation. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Have you been the first or only marketer at a company, or joined a team with no existing campaigns or playbook? If yes, briefly describe what you built and the stage of the company. • Have you independently owned a paid advertising budget — Google Ads or LinkedIn — with direct accountability for ROAS or cost-per-lead? If yes, what was the approximate annual spend you managed?
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