Netcraft - Product Marketing Manager

• Translate Netcraft’s positioning and message house into renewal and expansion messaging for target accounts, working closely with Account Management, Sales, and Marketing. • Be involved in building pre & post-sale enablement, including talk tracks, expansion plays, objection handling, and customer-facing proof points. • Turn launch messaging into customer-facing communications that drive adoption of new capabilities. • Brief Customer Success and Support teams on what is shipping, what it means for existing customers, and how to communicate its value clearly. • Own the customer case study program, from sourcing candidates and running interviews to shaping the narrative and supporting content production. • Manage customer review activity, including timing the ask, reducing friction for customers, and turning customer feedback into usable proof. • Maintain a library of customer quotes, metrics, outcomes, and proof points for use across collateral, campaigns, and sales conversations. • Support the Customer Advisory Board with materials, logistics, and follow-up recaps. • Be part of insight loops with Customer Success, Sales, Support, and Product to surface adoption blockers, expansion patterns, customer proof opportunities, and competitive signals. • Report on proof assets produced, enablement adoption, and campaign engagement, recognising that retention and net revenue retention are outcomes this role supports rather than owns directly. • 1–3 years of experience in product marketing, customer marketing, lifecycle marketing, or go-to-market marketing, ideally in a B2B SaaS environment. • Experience working with Customer Success and Sales teams to turn account context, customer needs, and commercial priorities into content, campaigns, and enablement materials. • The ability to translate strategic messaging into practical customer-facing materials without needing to set positioning independently. • A strong post-sale go-to-market mindset, with an understanding of how proof, enablement, and customer communication support adoption, renewal, and expansion after the deal closes. • Confidence interviewing customers and shaping what they share into clear, credible stories that Sales and Customer Success can use. • A practical instinct for segmentation, including the ability to identify at-risk accounts, expansion-ready customers, and strong proof candidates without waiting for perfect data. • Strong organisational skills, with the ability to manage multiple programs, interviews, campaigns, and deadlines in parallel. • Sound judgment about what to handle directly, what to escalate, and when to surface customer signals. • Self-motivation, determination, resilience, and a positive, solutions-focused approach. • A genuine interest in cybercrime and internet security, including threats such as phishing, malware, brand abuse, and online fraud. Cybersecurity experience is beneficial but not required.