HoYoverse - Brand Marketing Intern
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Requirements
• Currently pursuing or recently completed a Diploma or Bachelor’s degree • Strong interest in the ACG industry and marketing campaign execution. • Strong organizational skills with the ability to manage multiple tasks and deadlines. • Detail-oriented and comfortable working with spreadsheets, slides, and structured documentation. • Able to work independently while coordinating with multiple stakeholders. • Strong communication skills in both English and Chinese (Mandarin) at both conversational and written level, as the role requires frequent collaboration with external stakeholders from China. • Basic design, copywriting, presentation-building, or data analysis skills will be an added advantage.
Responsibilities
• Assist in planning and executing end-to-end multi-channel marketing campaigns from ideation to launch and post-campaign review. • Coordinate and follow up with internal and external stakeholders to ensure campaigns are delivered on time and in line with objectives. • Support market research, competitor benchmarking, audience insights gathering, and campaign idea development. • Support the creation of basic marketing assets such as presentation materials, social media copy, campaign briefs, event materials, and coordination notes. • Coordinate with designers, agencies, and other content stakeholders to ensure assets are delivered according to brief and timeline. • Assist in media planning and execution support for paid campaigns across various channels. • Assist in the planning and execution of influencer/KOL campaigns. Track influencer performance metrics and organize campaign data for reporting and evaluation.
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