Flo Health - Social Content Manager
Requirements
• 3–5+ years of experience shaping organic social strategies and producing content, with a portfolio showing proven growth on TikTok and other short-form platforms. • Strong editorial skills — commissioning, curating, and editing content from journalists, experts, and creators, ensuring accuracy, empathy, and credibility. • Deep understanding of how health and lifestyle content performs across platforms; skilled at making sensitive topics (likeTTC) accessible, witty, and culturally relevant — without losing authority. • Expertise in platform SEO, algorithm-driven feeds (e.g. FYP), and search-optimised content. • Ability to brief and manage creators and contractors with a clear, outcome-focused vision. • Strong analytics skills, able to translate performance data into actionable insights and evergreen formats. • Excellent writing and creative direction skills for short-form, social-native storytelling. • Proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment. • A genuine passion for women’s health — a huge advantage. • Strong skills in analysing content performance and iterating based on data and insights. • Excellent writing and creative direction skills, especially for short-form, social-native content. • A proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment. • Passionate about women’s health and creating content that delivers meaningful impact at scale. • Comfortable in design tools like Figma or Canva to mock up creative concepts or adapt assets is a bonus. • Annual Salary Range (ranges may vary based on skills and experience) • £48,000—£55,000 GBP • How we work • We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. • You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. • What you'll get • What you'll get • We support impact with meaningful reward. Here’s what that looks like: • Competitive salary and annual reviews • Opportunity to participate in Flo’s performance incentive scheme • Paid holiday, sick leave, and female health leave • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents • Accelerated professional growth through world-changing work and learning support • In-person collaboration and work in a hybrid model, with 3 days per week spent in the office • 5-week fully paid sabbatical at 5-year Floversary • Flo Premium for friends & family, plus more health, pension and wellbeing perks • Diversity, equity and inclusion
Responsibilities
• We’re looking for a sharp, witty, and culturally fluent Social Content Manager to lead organic content strategy and execution for Flo’s product across our social platforms, predominantly TikTok. • Your role will be to make Flo the most trusted and relatable voice in the female health space — blending education, empathy, and cultural relevance with creative storytelling that resonates deeply. You’ll own our content engine, work with a network of contributors and creators and make Flo the most trusted and relatable voice in this space, blending thought leadership, empathy, and credibility. • Build and execute Flo’s social strategy for period tracking and TTC, creating content that sparks recognition, builds trust, and positions Flo as the go-to destination for women in this life stage. • Develop a search-optimised, evergreen-first approach to dominate conversations on FYPs and platform search. • Curate and commission diverse voices (journalists, experts, creators) to ensure authenticity, accuracy, and empathy. • Shape conversations with thought leadership, turning cultural moments and medical insights into accessible, witty, and relatable storytelling. • Analyse performance and apply insights to scale sustainable formats beyond short-term trends. • Guide contracted contributors with clear creative direction, ensuring high-quality and impactful output. • Stay ahead of cultural and social conversations in women’s health, ensuring Flo leads with credibility. • Work closely with cross-functional teams — such as legal, and medical — to ensure content is accurate, on-brand.
Benefits
• Opportunity to participate in Flo’s performance incentive scheme • Paid holiday, sick leave, and female health leave • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents • Accelerated professional growth through world-changing work and learning support • In-person collaboration and work in a hybrid model, with 3 days per week spent in the office • 5-week fully paid sabbatical at 5-year Floversary • Flo Premium for friends & family, plus more health, pension and wellbeing perks • Diversity, equity and inclusion
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