Smartling - Social Media Manager
Requirements
• 3+ years of experience managing social media channels for a B2B or SaaS company, with direct ownership of LinkedIn, Instagram, Facebook, X and YouTube. • A track record of growing engagement and follower base through organic content strategy, not just paid boosts. • Experience building or running an employee advocacy program. • Hands-on content creation experience. You can write a strong caption, brief a designer, or storyboard a short-form video yourself. • Comfort with social analytics and scheduling tools (e.g., Sprout Social, Hootsuite, Buffer, Hubspot or similar) and native platform analytics. • Sharp copywriting instincts and an ear for adapting one brand voice across very different platforms. • A bias toward action: you post, measure, and iterate rather than waiting for the perfect plan. • Experience leveraging AI tools like Claude, ChatGPT and Gemini, to develop engaging content, improve workflows and uncover trends in analytics. • You Are • Adaptable. You shift tone and format fluidly between a LinkedIn thought-leadership post and an Instagram Reel without losing the throughline of the brand. • Adaptable. • Self-Directed. You don't need a content calendar handed to you: you build it, defend it, and adjust it as the news cycle moves. • Self-Directed. • Collaborative. You know the best social content comes from product, sales, and customer stories, so you're constantly pulling threads from across the company. • Collaborative. • Analytical. You read engagement data as a signal for what to do next, not just a number to report. • Analytical. • Creative. You spot the story inside a feature launch or a customer win before anyone else does. • Creative.
Responsibilities
• Own and manage all Smartling social media channels, including LinkedIn, Instagram, Facebook, X, YouTube, and emerging platforms, as the primary voice of the brand. • Build and execute a channel-by-channel content calendar, tailoring format, tone, and cadence to each platform's audience. • Grow an employee advocacy program, equipping teammates with shareable content and making it easy for them to amplify company news. • Partner with Content, Design, Demand Generation and Product Marketing to adapt long-form assets (blogs, webinars, product launches) into native social content. • Track engagement, follower growth, and reach across platforms, and turn analytics into concrete adjustments to strategy. • Monitor brand mentions and industry conversation, engaging authentically and flagging opportunities or risks in real time. • Leverage AI tools to improve efficiencies and outcomes when it comes to social media and advocacy management. • Freedom - we are remote first • Growth - an opportunity to learn and advance your career • Wealth - we offer a competitive salary and 401(k) + company match • Wellness - health insurance; free medical plan for you and your family • Balance - flexible PTO + 11 holidays; generous parental leave • Culture - an energetic, value-driven, and fun culture and team spirit • Bonus - employee referral program and Apple equipment • Smartling is proud to be an equal-opportunity employer. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, skills, and experiences. • We use E-Verify platform for work authorization verifications. • To work from home, you must have a strong internet connection, a quiet space, and a professional (distraction and clutter-free) background. • The US national total pay range for this role is $65,000 - $79,000 annually. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed.
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