Smartsheet - Social Media Manager
Requirements
• 5+ years of social media experience in a B2B or SaaS environment, with a track record of growing and engaging audiences on LinkedIn and other major platforms. • Strong writing skills — you can produce clear, compelling copy quickly and adapt your voice to different formats, audiences, and channels. • Proficiency with social media management and scheduling tools (Hootsuite, Sprout Social, or similar), social listening platforms (Brandwatch, Sprinklr, or similar), and employee advocacy tools. Comfort with AI-powered content and productivity tools is a plus. Familiarity with Smartsheet or similar collaborative work management platforms is a bonus. • Analytical mindset with the ability to pull performance data, identify trends, and translate insights into actionable content decisions. • Experience working cross-functionally in a fast-paced marketing environment, with strong project management instincts and attention to detail. • Familiarity with influencer coordination and/or social boosting is a plus. • A genuine interest in AI, work management, or enterprise technology — and the ability to make complex topics feel accessible and human on social.
Responsibilities
• Content Creation and Channel Management • Plan, write, and publish organic social content across LinkedIn, X, Instagram, and Facebook, with an eye toward both brand storytelling and demand generation. • Maintain and manage the social content calendar, ensuring consistent cadence, timely execution, and alignment with broader marketing campaigns and launches. • Develop platform-specific content that reflects Smartsheet’s voice — clear, confident, and customer-centric — while adapting format and tone for each channel. • Collaborate with Creative to brief and produce visual assets, video content, and copy that performs across formats. • Performance and Reporting • Track, analyze, and report on social performance metrics including engagement rate, reach, follower growth, and content-driven pipeline contribution. • Use data to identify what’s working, surface insights to the team, and make informed recommendations on content strategy and channel investment. • Monitor industry trends, competitor activity, and platform algorithm changes to keep Smartsheet’s social presence sharp and current. • Influencer and Boosting Support • Support influencer relationship management, including coordination, content review, and performance tracking for a small portfolio of strategic influencer partnerships. • Assist with social boosting efforts in coordination with the Paid Media team, helping amplify high-performing organic content when appropriate. • Innovation and Channel Evolution • Stay ahead of platform changes, algorithm shifts, and emerging social formats — proactively testing new content approaches and sharing findings with the team. • Look for creative ways to leverage AI tools to improve content production, scheduling, and performance analysis, driving better efficiency across the channel. • Monitor trends in B2B social, competitive brand presence, and creator culture to identify opportunities to increase Smartsheet’s visibility and relevance. • Bring a test-and-learn mindset to the role — propose experiments, measure results, and iterate quickly. • Cross-Functional Collaboration • Partner with Campaign, Comms, Product Marketing, and Creative teams to align social content with campaign launches, product announcements, and company milestones. • Support employee advocacy efforts and help activate internal voices to amplify Smartsheet’s social presence. • Other duties as assigned.
Benefits
• Employer subsidized medical/vision and dental coverage for full-time employees • 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay) • Monthly stipend to support your work and productivity • Flexible Time Away Program, plus Sick Time Off • US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans • US employees receive 12 paid holidays per year • Up to 24 weeks of Parental Leave • Personal paid Volunteer Day to support our community • Opportunities for professional growth and development including access to Udemy online courses • Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account • Teleworking options from any registered location in the U.S. (role specific) • Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity. • $92,500—$126,250 USD • Get to Know Us: • Get to Know Us: • At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.
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