greenlight - Financial Technology - Senior Social Media Manager
Requirements
• This role reports to the VP, Brand. • Greenlight is seeking a Senior Social Media Manager to join our marketing team to oversee the organic social and influencer programs. • 7+ years of experience in social strategy, influencer programs, and digital content development with clear case studies of programs that have improved reach. • In-depth knowledge of social platforms and algorithms that affect day-to-day publishing along with demonstrated proficiency in executing successful organic social and influencer programs. • Proficiency in producing shareable and engaging social-first content, both graphics and video. • Experience managing external agencies is a plus. • Experience with consumer tech brands and speaking to an audience of parents is a plus. • Strong leadership skills, with experience mentoring junior talent is a plus.
Responsibilities
• Build and execute aggressive social media strategies to drive reach and engagement across target audiences (parents and teens). • Build and implement holistic annual influencer strategy. • Manage multi-channel organic social content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn, etc.), driving fresh ideas and tests that help Greenlight grow. • Lead external social and influencer agency partners as primary point-of-contact. • Manage social sweepstakes and giveaways in an effort to expand channel reach. Work with internal partners to get things done. • Partner with the Growth team to source content for paid social ads and boost organic social content. • Identify emerging social opportunities to keep Greenlight ahead of trends; make strategic recommendations on engaging content ideas to drive growth. • Lead UGC content creation program for organic and paid programs; develop influencer/creator briefs, approve cast and content. • Contribute to product marketing and brand campaigns, working cross-functionally with stakeholders in product marketing, CRM, brand, creative, growth, and partnerships for upcoming launches and programs. • Strengthen Customer Service communications to ensure Greenlight is providing stellar customer service across all social media channels. • Oversee social reporting and analytics; share learnings and continuously optimize.
Benefits
• Medical, dental, vision, and HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401k with company match • Unlimited PTO • Paid company holidays and pop-up bonus holidays • Professional development stipends • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave • Flexible WFH, both remote and in-office opportunities • Fully stocked kitchen, catered lunches, and occasional in-office happy hours • Employee resource groups • Our stance on salaries: • Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive. • The estimated base pay range for this position in (NY, CA, WA): $125,000- 155,000 • The estimated base pay range for this position in (CO): $125,000- 145,000
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