Babylist - Senior Social Media Manager
Requirements
• A true TikTok native. You know how organic content thrives and how to work with creators and trends in real time. You know which trends to jump on and, just as importantly, which to skip, so everything stays aligned with the brand's voice and keeps our audience's trust. • A true TikTok native. • 8+ years in social media at a consumer-facing brand with 500k+ followers. • 8+ years in social media • A hands-on creator of platform-native short-form video. You've storyboarded, filmed, edited, and optimized TikToks yourself, and you'd happily do it again. • A hands-on creator of platform-native short-form video. • Fluent across our core platforms: Instagram, Facebook, Reddit, and especially TikTok. • Fluent across our core platforms: • Able to scale social programs from strategy to results. You've grown audiences and delivered measurable outcomes, not just posted consistently. • Able to scale social programs from strategy to results. • Analytical and data-driven. You translate social insights into smart pivots and high-impact content calls. • Analytical and data-driven. • Sharp creative judgment and trend fluency. You connect what's happening in culture to what actually makes sense for the brand. • Sharp creative judgment and trend fluency. • Experienced with branded content and partnerships. You know what makes one land on social in a way that serves both us and the partner. • Experienced with branded content and partnerships. • An agile communicator who moves at the speed of social. You escalate sensitive feedback, rally teams fast, and make real-time calls clearly, pulling the right people in so Babylist shows up intentionally even in high-stakes moments. • An agile communicator who moves at the speed of social • Deeply empathetic toward our audience. You understand the fears, excitement, questions, and identity shifts of pregnancy and early parenthood, and that insight makes our channels feel like a trusted, affirming space for expecting families. • Deeply empathetic toward our audience • AI is already daily practice for you, not a test you're running. You use it to sharpen content, workflow, trend forecasting, and performance insights, and you see it as a way to amplify creativity and impact, not replace it. • AI is already daily practice for you, not a test you're running.
Responsibilities
• Lead a strategic overhaul of Babylist's social presence, raising the bar on content quality, platform performance, and cultural relevance. • Own TikTok end to end as the creative and strategic lead: trendspotting, creator collaboration, hands-on content, and performance optimization. • Create content that lands emotionally and culturally with expecting families, delivering joy, humor, empathy, and utility at the right moments. • Partner across PR, influencer, brand partnerships, editorial, acquisition, and creative to align messaging and amplify campaigns. • Set and track the KPIs that matter, using data to refine strategy and show impact to stakeholders. • Turn audience signal, DMs, comments, and cultural observation, into content that builds loyalty and trust. • Build the foundation for social at Babylist: scalable systems, smart resourcing, and creative that grows with the brand. • We use a market-based approach to compensation. The starting salary range for this role is: • $159,775 to $191,730 + target 20% annual bonus and competitive equity • $159,775 to $191,730 • + target 20% annual bonus and competitive equity • Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. • Our Culture • We work with focus and intention, then step away to recharge • We believe in exceptional management, and we invest in the tools and the time to connect with colleagues • We build products that positively impact millions of people's lives • AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts • Growth & Development • Competitive pay and meaningful opportunities for career advancement • We believe technology and data can solve hard problems • We're committed to career progression and performance-based advancement
Benefits
• Company-paid medical, dental, and vision insurance • Retirement savings plan with company matching and flexible spending accounts • Generous paid parental leave and PTO • Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed • Remote work stipend to set up your office • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning • Important Notices • Important Notices • Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. • Recorded Interviews. • Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. • Interview Integrity. • How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. • How We Review Applications • Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. • Connections at Babylist. • Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers. • Protect Yourself from Scams.
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