Ava Labs - Director of Social Media
Requirements
• This role requires someone who is highly creative, self-sufficient with production tools, and passionate about building in public. You will own our voice and move fast. • 7+ years of social media experience, with at least 3 years in a senior leadership role within crypto, Web3, or DeFi • Demonstrable experience at a crypto-native or crypto-adjacent institutional platform (e.g., FalconX, Coinbase, Kraken, Grayscale, Gemini, or comparable) • Proven ability to manage executive social media presence, including ghostwriting for C-suite leaders in a credible and authentic voice • Expert-level fluency across Twitter/X, LinkedIn, YouTube, TikTok, and Instagram — including algorithm dynamics and platform best practices • Hands-on video editing skills: comfortable clipping long-form content and producing short-form social assets independently (CapCut, Adobe Premiere, or similar) • Working proficiency in Adobe Photoshop or equivalent for basic graphic production without relying on a design team • Strong written communication skills with the ability to adapt tone, style, and format across audiences and platforms • Based on the East Coast; NYC preferred for in-person collaboration • Prior experience marketing a Layer 1 or Layer 2 blockchain protocol or DeFi application • Familiarity with Avalanche’s ecosystem, architecture, and community • Experience working in a fast-paced, globally distributed startup environment • Existing network within the crypto media, influencer, and content creator ecosystem • Background in both retail/consumer crypto audiences and institutional finance communications • (**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)
Responsibilities
• Channel Ownership & Strategy • Own and drive strategy for all Ava Labs social channels: Twitter/X, LinkedIn, YouTube, TikTok, and Instagram • Develop and execute platform-specific content calendars aligned to product launches, ecosystem milestones, and market moments • Grow audience, engagement, and brand affinity across all platforms with a data-driven approach • Executive Social Media Support • Partner closely with our CEO to curate, draft, and refine Twitter/X content that authentically captures his voice and perspective • Develop a deep understanding of the CEO’s communication style, opinions, and priorities to ghostwrite tweets and threads that feel native and resonant • Proactively surface timely tweet recommendations and reactive commentary opportunities aligned with industry conversations • Team Leadership • Directly manage and mentor a team of 1, setting clear goals and career development priorities • Serve as the senior social voice within the Marketing org, collaborating cross-functionally with PR/Communications, Content, Partner Marketing, Events, and BD teams • Establish scalable processes for content production, approval, scheduling, and performance reporting • Content Production • Independently clip, edit, and publish short-form video content from long-form sources (podcasts, AMAs, interviews, events) • Perform basic photo editing and graphic production to enable fast publishing without always requiring designer support • Source and adapt content from across the Avalanche ecosystem to amplify community voices and partner narratives • Analytics & Reporting • Track, analyze, and report on channel performance metrics; translate insights into actionable strategy adjustments • Monitor competitor and industry social activity to identify trends and positioning opportunities
Benefits
• GEO1$194,065 – $242,581 • Offers Token and Equity Package • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Those who add any specific relevant experience or background information stand out! • What will be your working location? • Answer “Yes” if you are authorized to work in this location on a permanent basis (for example, through citizenship, permanent residency, or a work authorization that does not require employer sponsorship now or in the future).linkAnswer “No” if you would require employer sponsorship to work in this location, either now or at a later date. • If you answered "Yes", please write N/A • Ava Labs Career Webpage • Event/Conference • Referral (friend/family member) • Welcome to the Jungle • If 'Other' please explain here
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