starknetfoundation - Social Media Marketer
Requirements
• Deep understanding of Starknet's place in the market: its strengths, trade-offs, and how to talk about them credibly with audiences beyond retail crypto users. • Strong, well-informed opinions about what performs on Crypto Twitter and what actually serves the brand - with the judgment to tell the two apart. • 3+ years of hands-on social media marketing experience, ideally in crypto/web3. • Solid working knowledge of blockchain and DeFi fundamentals (AMMs, staking, governance, lending, the L2 landscape) - enough to engage technical audiences with confidence. • A strong, versatile writer who can translate complex ideas into content that lands across a range of audiences. • Experience operating social channels in fast-moving environments, including reactive posting and real-time engagement. • Comfortable with social analytics and monitoring tools, using data to guide content and channel decisions. • A highly reliable, organized operator who can manage multiple threads without losing sight of the details. • Confident owning execution independently, while staying collaborative and coordinated with the wider team. • Comfortable being a visible presence for the brand - hosting Spaces, replying from the account, and engaging actively on CT. • This role is remote and engaged through our UK entity, Tzolkin Limited.
Responsibilities
• Own and run Starknet's and Starknet Foundation's social channels (X, blog, LinkedIn, Telegram), keeping posting and engagement consistently high quality. • Turn marketing strategy, ecosystem narratives, and campaign direction into clear, on-brand content (both long and short form) for crypto-native, technical, and consumer audiences alike. • Manage the social content calendar and incoming requests across the organization. This requires real organizational skill and comfort with project-management tools, not just content instincts. • Be the go-to point for ecosystem social activity: field requests from partners and decide how and when to spotlight launches, events, and key moments. • Build and run channel-specific posting strategies that balance planned content with real-time, reactive engagement. • Track conversations, trends, and sentiment across the ecosystem and broader crypto space, and use performance data to continuously sharpen content and strategy. • Engage directly with the community: responding, contextualizing, and escalating thoughtfully and credibly. • Partner closely with GTM, Growth, Product, and other teams to keep social execution aligned with broader Foundation priorities. • Help shape and evolve Starknet's brand voice on social alongside the greater Marketing team.
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